Top 10 Most Instagrammed Automakers: 2018
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A recent study has revealed the top 10 most Instagrammed automakers on the popular social media platform.
Instead of looking at just which automakers have the most followers, OSV researched to see which automakers were the most mentioned in hashtags on Instagram. The findings may be surprising to some, especially if you’re assuming luxury and exotic automakers are the most popular on Instagram.
SEE ALSO: Top 10 Most Loved Automakers on Social Media: 2017
10. Jeep
With over 10-million hashtags on Instagram (10,089,207), Jeep lands in 10th place. The automaker is gaining popularity in other markets outside North America and has 2.7-million followers on Instagram. Its most popular hashtagged car? No surprise here, it’s the Jeep Wrangler with 1,469,244.
9. Lamborghini
Lamborghini exotics are likely a dream vehicle for many people, which explains why social media loves to look at them. With 12.7-million followers, Lamborghini had 10,440,567 hashtags and the Aventador is its most popular car with 452,340 hashtags.
8. Porsche
Although Porsche has less followers than Lamborghini with 10.6 million, the German automaker saw more hashtags on Instagram. The sports car brand has a total of 11,406,591 hashtags, with the Porsche 911 unsurprisingly leading the way with 1,306,781.
7. Toyota
Although Toyota USA’s Instagram profile only has one-million followers – the automaker has multiple for each market – the Japanese automaker is very popular when it comes to hashtags. A total of 12,599,465 helps Toyota secure seventh place, with the Tacoma being the most popular at 265,069.
6. Mercedes-Benz
With even more followers than Lamborghini, Mercedes-Benz is a force to be reckoned with on Instagram. The German automaker has the most posts out of all the companies on the list, which might explain why it has 13.3-million followers. Its most popular hashtag is actually #mercedesamg at 1,404,099, with the brand showing up in 13,097,794 hashtags.
5. Ferrari
Ferrari, with 7.5-million followers, may not beat out Lamborghini when it comes to sheer number of followers, but the brand is mentioned more times on Instagram. Ferrari’s hashtag appears 13,178,895 times and the 599 leads the way with 1,338,639.
4. Audi
Audi has 11-million followers, which doesn’t beat out rival Mercedes-Benz, but it’s more Instagrammed with 13,276,453 hashtags. Perhaps a bit of a surprise, the #audiq7 is its most popular car, with 105,030 hashtags.
3. Ford
Ford is the only other American automaker on the list and even though it “only” has 3.4-million followers, Ford is Instagrammed quite a lot. The brand has 16,436,294 hashtags and the Mustang leads the way with 1,338,639.
2. Honda
Beating out all the Japanese automakers on Instagram is Honda. The brand only has 2.5-million followers on its official Instagram account, but its hashtag shows up 21,834,505 times. The Civic help leads the way with 373,982 hashtags.
1. BMW
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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