Jeep's Future Product Strategy Includes Hybrids and Autonomy
Jeep is Fiat Chrysler’s new global cash cow.
FCA outlined the future product strategy for the ever-important SUV and crossover sub-brand today, which will include the introduction of several new models and will see it venture into new product segments.
Jeep will move into the city car sized A-segment between now and 2022 with a tiny CUV that will likely be for Europe and Latin America. Its North American lineup, meanwhile, will be freshened up with a new Cherokee, a three-row Grand Cherokee and the large and luxurious Wagoneer and Grand Wagoneer. A new Renegade and a refreshed Compass will also be on the cards, along with the highly anticipated Jeep Wrangler-based pickup truck.
Brand boss Mike Manley said the automaker would like to electrify all of the vehicles in its portfolio by 2022 and introduce 10 plug-in hybrid models and four-electric models during the same time period. The old-school Jeep brand will also step into the 21st century with a subscription service that will allow North American buyers to pay a flat monthly fee and experience the breadth of the newly revised Jeep range as they please. Manley also outlined use-based insurance plans tailored to off-roaders and a fleet management system.
Jeep would also like to offer Level 3 autonomy on some of its vehicles by 2021.
We’ll have more information on Jeep’s exciting new product roadmap when it becomes available.
Discuss this story on our Jeep Forum.
Sam McEachern holds a diploma in journalism from St. Clair College in Windsor, Ontario, and has been covering the automotive industry for over 5 years. He conducts reviews and writes AutoGuide's news content. He's a die-hard motorsports fan with a passion for performance cars of all sorts.
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FCA misses 5 year product plans like Tesla misses production goals. Since Jeep makes the majority of FCA's money it'd be dumb not to make all these Jeeps but FCA has delayed the Grand Wagoneer multiple times already.