GM Trademarks 'DriveScription', is It For a Subscription Service?
General Motors looks to be investigating more subscription services, as the brand has trademarked the name “DriveScription.”
The name has been filed under the Goods and Services banner and applies to “automotive subscription services; motor vehicle rental services; motor vehicle sharing services, namely, providing temporary use of motor vehicles.”
The trademark was uncovered by GM Authority and implies that something similar to Book by Cadillac will be coming to GM’s other brands.
Since no brand name is associated with the trademark, it’s hard to know just which one will be included in the service, though it does allow for the possibility that this will be a GM-wide service (with the likely exception of Cadillac).
SEE ALSO: Left Hand Drive Ford Ranger Raptor Spotted in Ontario
Alternatively, GM could be setting itself up to launch autonomous services for the Cruise AV whenever it’s ready for customers.
Book by Cadillac costs $1,800/month and gives you access to any Cadillac you like. You can switch, free of additional charge, up 18 times per year. So you can have an Escalade for your ski trip and an ATS-V for your anniversary dinner.
[Source: GM Authority]
A version of this story originally appeared on GM Inside News.
Sebastien is a roving reporter who covers Euros, domestics, and all things enthusiast. He has been writing about the automotive industry for four years and obsessed with it his whole life. He studied English at the Wilfrid Laurier University. Sebastien also edits for AutoGuide's sister sites VW Vortex, Fourtitude, Swedespeed, GM Inside News, All Ford Mustangs, and more.
More by Sebastien Bell
Comments
Join the conversation
How about we just boycott subscription services because lots of people don't wash their hands as often as they should.