Toyota Brought a Pizza-Making Tundra To SEMA 2018

Sami Haj-Assaad
by Sami Haj-Assaad

We’re here to report that alongside the various customized Corollas that Toyota has brought to SEMA, there is a very special Tundra that the automaker has customized and is placed center stage. Read the next few words carefully: Toyota Tundra Pie Pro Maker.

What am I talking about? Well, it’s a modified Toyota Tundra pickup with some very elaborate pizza making machinery in the bed. Actually, it’s a pizza-making robot back there. It makes its own pizza!

Sure, it’s worth mentioning that this Tundra also uses a Hydrogen Fuel Cell power plant and that it features zero emissions, which is something no Tundra does, but come on, when there’s an automatic pizza maker in the bed of a truck, that’s going to be a priority.

“As the flagship Toyota truck, the Tundra is a workhorse in the truest sense,” said Ed Laukes, Vice President at Toyota’s marketing team. “Its great strengths are its extreme capability and eminent versatility, and what better way to illustrate that than by turning it into something completely unique — a hydrogen fuel cell electric-powered, pizza-making robotic vehicle!”

For no reason at all, let’s dive deep into this pizza making Tundra. In the bed, there is a refrigerator, a pair of computer-guided articulating robotic arms, and a portable, high-efficiency conveyor oven. All of these components are powered by the hydrogen fuel cell electric powertrain. It takes just about six or seven minutes to make the pizzas, and one of the articulating arms cuts the pizza into six perfectly identical slices and puts the pizza in a special Pizza Hut branded box and delivers it to a customer through a slot on the side of the bed.

In the past, we’ve seen specialized pizza delivery cars, like a Chevy DXP, a special Spark that was converted for pizza delivery status. But this Tundra PIE Pro is something out of our sci-fi food truck dreams. Dear Toyota, make a whole line of automatic food making Tundras.

Sami Haj-Assaad
Sami Haj-Assaad

Sami has an unquenchable thirst for car knowledge and has been at AutoGuide for the past six years. He has a degree in journalism and media studies from the University of Guelph-Humber in Toronto and has won multiple journalism awards from the Automotive Journalist Association of Canada. Sami is also on the jury for the World Car Awards.

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