Toyota Gearing Up for a Huge Rollout of New Vehicles

Toyota is preparing for a huge product offensive and is staying committed to sedans and cars as some other manufacturers shift focus to SUVs and crossovers.

“In the next 36 months, we will have 19 all-new, minor change or major change vehicles, not including special editions,” Jack Hollis, Group Vice President and General Manager of Toyota Division at Toyota Motor North America, told AutoGuide.com in an interview during the 2018 L.A. Auto Show. “That’s a pretty strong commitment to the overall marketplace, both SUVs and cars.”

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Hollis reiterated that Toyota doesn’t think it’s wise to jump in and out of segments and that the huge rollout of new vehicles will be across body styles.

“There’s some pretty good SUV movement in there,” he said, “But we’re making plans that we think are best for the end consumer and we still strongly believe in the car market.”

Hollis added that “Toyota’s committed to giving the most options to the consumer.”

Besides needed updates to the aging 4Runner, Highlander, Sequoia, Land Cruiser, Tundra, and Tacoma, Toyota is likely planning a couple new crossover models and possibly an off-road-focused FJ Cruiser successor.

“Just like we’ve redone Camry, then Avalon, then Corolla and Prius, the same kind of thoughts will be coming as you look at all of our SUVs,” Hollis said.

The C-HR, 86, Sienna, and Prius C could also use some updates, so those models could also be included in this big product push.

Toyota also revealed to AutoGuide.com that it is planning to add a performance-oriented TRD variant to each model in the lineup and will also be implementing all-wheel drive to as many cars as possible.

“We’re taking each model and we’re giving more choices for the consumer,” Hollis said.