Kia Masterpiece and Signature SUV Concepts Hint at Future Designs

Sam McEachern
by Sam McEachern

Kia has used the 2019 Seoul Motor Show to give us a glimpse into the future of its crossover portfolio.

The Korean automaker debuted two new concepts at its home auto show this week: the rugged Kia Masterpiece and youthful Kia Signature, which “both provide an insight into how Kia could develop its model line-up in future, in terms of design, layout and use of technology,” the company says.

First up is the Masterpiece. Described as rugged and robust, the Masterpiece appears more tough and boxy than many of Kia’s current crossovers. It has a “purposeful SUV stance and raised body, and a powerful all-wheel-drive system,” that gives it “go-anywhere capability,” Kia says. To our eye, it looks like a Telluride with a higher ride height and more dramatic front and rear lighting elements.

SEE ALSO: Hyundai Tucson vs Kia Sportage: How Are the Crossovers Different? Which One is Right for You?

The Signature is more typical for Kia. This is actually an evolution of the Kia SP Concept showed at last year’s Delhi Auto Show in India and “hints at the company’s plans to introduce a new small SUV for its global markets.” It features an evolved version of Kia’s tiger nose grille and youthful design elements that are intended to attract “young trendsetters.” Kia says the Signature’s design will also influence other “future models destined for Kia’s global markets.”

Both the Kia Masterpiece and the Kia Signature concepts will be on display for the duration of the 2019 Seoul Motor Show in South Korea.

ALSO SEE: Where is Kia From and Where are Kias Made?

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Sam McEachern
Sam McEachern

Sam McEachern holds a diploma in journalism from St. Clair College in Windsor, Ontario, and has been covering the automotive industry for over 5 years. He conducts reviews and writes AutoGuide's news content. He's a die-hard motorsports fan with a passion for performance cars of all sorts.

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