When Cadillac aired its 30-second “Go To Green Hell” Super Bowl ad for the upcoming ATS sedan during the last two-minutes of the game’s last quarter, a total of 111.3 million viewers tuned in, effectively making this ad the most watched television commercial in U.S. history. Could the marketing department at GM have somehow foreseen the future and realized the game of the year would come down to the wire?

GM global chief marketing officer Joel Ewanick said, “Cadillac is expanding with new models challenging the world’s best luxury cars. This stunning viewership data proves that Cadillac’s big message reached the largest audience… When it comes to Super Bowl ads, everyone has opinions on their favorite, But its a fact that this Cadillac spot had the biggest audience during the game.”

While Ewanick’s quote suggests that the reception for the advertisement reflects approval for the product, these statistics are more representative of the time it aired. If the same ad had aired at any time other than 9:39:37 PM, the title for “most watched ad” would have likely gone to a commercial with more supermodels, pyrotechnics, and special effects.

Watch the ad after the jump.

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Posting respectable 2011 sales numbers, the quietly successful Buick Regal outsold the Audi A4, Lexus IS250 and Acura TSX last year. For 2013, the Buick Regal has received some drivetrain upgrades. First, the performance trim Buick Regal GS will receive an automatic transmission. Second, the 2013 Regal will possess eAssist technology as standard.

Introducing the Buick GS with a manual transmission is an interesting move and, according to U.S. vice president of Buick Marketing Tony DiSalle, “With the Regal GS, we made a conscious decision to go against the current trend and give enthusiasts the manual transmission they desire as standard equipment. Adding an automatic simply makes the performance of the GS even more accessible.” The new Aisin AF40 automatic transmission will be a no-cost option from the manual. According to GM, the new automatic transmission will deliver firmer shifts, capable of matching the manual Regal GS to 0-60 at 6.7 seconds. EPA ratings for the GS is at 19 mpg city and 27 mpg highway.

For 2013, the Regal will come with eAssist hybrid technology as standard equipment. A system that provides a light, but effective, secondary electric motor that assists to either motivate the car during slow traffic or to provide an additional boost to the engine, eAssist was initially a $2,000 option for Regals equipped with the Ecotec 2.4 liter engine. According to EPA ratings, the eAssist Regal reaches 25 mpg city and 36 mpg highway.

GALLERY: Buick Regal GS

Things just got mighty interesting with the Super Bowl ads, with Ford sending a cease-and-desist over to both General Motors and NBC in hopes that the Chevrolet Silverado apocalypse ad won’t air during the big game.

It’s probably too little, too late considering the commercial has already been seen several million times on the Internet, but the impact it could have being played during the big game clearly still worries Ford. The American automaker has asked NBC to pull the $7-million, one-minute ad from the Super Bowl but it appears that NBC will not be respecting that request. At the time of this writing, the ad will still be played and we can’t imagine NBC pulling it at this point in time.

GM Global Chief Marketing Officer, Joel Ewanick, is clearly finding the situation a little on the lighter side, releasing this in a statement: ”We can wait until the world ends, and if we need to, we will apologize,” Ewanick said. “In the meantime, people who are really worried about the Mayan calendar coming true should buy a Silverado right away.”

Ford spokesman Mike Levine has confirmed that Ford did send a letter to Chevy in regards to the ad and that Ford has a gripe with the durability claims that GM is putting out about their products.

In case you’ve missed the ad, check it out after the break.

[Source: Yahoo! Autos]

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Although electric vehicle technology has been touted as the way of the future, some believe that there is still untapped potential lying within the conventional internal combustion engine.

To encourage engineers to push the internal combustion technology forward, Republican Congressman Dan Lungren has introduced a bill that will reward a handsome $1 billion in Federal prize money to the first U.S. automaker that can successfully sell 60,000 mid-size sedans that are capable of achieving 100 mpg on gasoline.

In 2007, the X Prize Foundation held a contest with a similar format called the Progressive Insurance Automotive X Prize. Participating teams were challenged to create a vehicle that was capable of reaching 100 mpg, travel safely in highway speeds, and emit less than 200 grams of carbon dioxide per mile. The winner of the challenge would receive a $10 million reward that will be used to fund the project to become a mass-market vehicle. Unfortunately, none of the vehicles were deemed commercially viable for mass production.

But now that it has been 5 years since the Automotive X Prize, the technology may be closer to our reach if not already attained. However, unlike the Automotive X Prize, Congressman Lungren would only award the winner after 60,000 units of its landmark 100 mpg mid-size sedan have been successfully sold. Not only does the bill ban vehicles of radical shapes and sizes like the Aptera, but 60,000 units is a daunting number that’ll effectively discourage any startup automaker. Compounded with the restriction to U.S. automakers only, the bill suggests a three-way battle between GM, Ford, and Chrysler.

While the bill does not necessarily suggest that a hybrid system is off limits, the aim is to encourage technological advances in the internal combustion gasoline engine, which rules out diesel technology as well. Given the parameters, perhaps earning the prize is much more difficult than it seems.

Smug journalists across the internet are poking fun at the possibility that President Barack Obama might have referred to the 2013 Shelby GT500 Mustang as “sick” during his visit to the Washington D.C. Auto Show.

True or false, his remarks about the muscle car don’t really matter. What’s slightly more significant is the speech he made to herald General Motors’ return to the throne as the world’s highest volume automaker.

While it isn’t surprising that the President would want to talk about something like that, it is a good chance to point out that GM is doing more than taking the Costco approach to selling cars.

In fact, GM is leading more than just the number of vehicles sold. They’re also the industry’s top innovator, according to The Patent Board. This is actually the fourth consecutive quarter that the Detroit giant can claim that title. An impressive 1,123 U.S. patents were granted to the company in 2011 for global product engineering, global powertrain engineering, global research and development and OnStar organizations.

It’s interesting because we don’t always think of GM when imagining who will come out with the latest breaking tech or engineering feats, yet they emerged victorious over 183 other firms. It seems like most of the automotive wizardry starts overseas in Europe and makes its way to domestic vehicles a little while later.

Blind spot detection is a great example of that. Volvo was the first to introduce it, but companies like GM and Ford are on board with the bandwagon.

Among GM’s recent patents, there is technology for quieter brakes, better OnStar voice recognition and something called eAssist Thermal Management which controls engine shutoff to ensure occupant comfort in extremely hot or cold weather.

That begs the question: what’s next from some of the greatest minds in Michigan?

More than 1,900 GMC and Buick dealerships are getting a face-lift by 2013, but it’s about more than just a look. It’s also about a new atmosphere that enhances the customer experience.

“Luxury shoppers today expect a certain level of treatment when purchasing a vehicle,” said Brian Sweeney, U.S. vice president of Buick & GMC sales and service. “Those expectations are now being met at many Buick and GMC stores around the country.”

The image enhancement program, as it’s called, will boost the stores’ image by adding a new exterior façade with updated signage, a bright and airy showroom featuring a greeting station and lounge with free Wi-Fi. You may even find a café or a salon in a few locations — pretty fancy stuff.

So why did GM feel the need for an enhancement program? It’s because Buick and GMC attract more than 40 percent of its buyers from brands outside General Motors. So far, about 170 dealers underwent a face-lift through the image enhancement program. Right now, 1,900 Buick and GMC dealers are involved, but by the end of 2013, that number will grow to more than 2,000 across the U.S.

“These aren’t just new faces on old buildings. We’re creating the complete and convenient dealership experience that attracts these buyers,” Sweeny said.

When GM sold 9.03 million vehicles globally to become the world’s largest automaker of 2011, a great deal of the American automaker’s success came down to its dominant popularity in the Chinese market.

According to the China Association of Automobile Manufacturers (CAAM), the best selling car in China for 2011 was the Buick Excelle. While it has been reported China sold 253,514 Excelles while only 177,633 Buick cars and SUVs were sold in the United States, confusion with Buick’s naming system revealed that the hot Buick Excelle isn’t the same as the Buick Verano sold stateside as we presumed. Oddly, the Buick line-up offers a total of three unique Excelles. Of the three, it’s the oldest generation model based on a dated Daewoo design that earned the most amount of sales. Powered by an engine designed by Holden, this particular Excelle is also known as the Kai Yue and was last given a face lift in 2008.

The second and third Chinese market Excelles are known as the Ying Lang. Using Opel Astra architecture, the hatchback Ying Lang XT and the Verano sedan variant, Ying Lang GT, only sold a combined 8,381 units during December 2011 when the older Kai Yue model sold 13,846 units in the same month.

Much of its popularity is due to its competitive pricing. At just 100,000 renminbi, or $15k USD, the Kai Yue Excelle is the gateway vehicle into China’s coveted Buick Owner’s Club.

GALLERY: Buick Excelle

[Source: China Car Times]

Buick has launched an app for iOS and Android smartphones to help raise MPG awareness. A trio of eAssist Fuel Efficiency smartphone games are packaged into a single app that’s now available to download for free and offers a fun way to hone your driving techniques in order to maximize fuel economy.

The three games are titled “Regeneration Road”, “Roll and Boost”, and “Wind Tunnel Tester.” Regeneration Road focuses on the regenerative braking featured found on Buick eAssist vehicles which helps capture and store energy when a vehicle is braking in order to recharge the lithium-ion battery. Players must make it through the town without running out of fuel while avoiding pedestrians along the way.

The second game, Roll and Boost, has a focus of distance and not speed with battery management being the main priority. By using the energy stored from braking strategically, an emissions-free boost of acceleration can be had and using that energy at optimal times is key to Roll and Boost.

Lastly, Wind Tunnel Tester allows players to put on their automotive engineering hat. Sit there and tweak the vehicle’s length and width on the screen, understanding how the sleek and modern shapes of Buick vehicles help maximize aerodynamics and ultimately fuel efficiency.

eAssist can be found on the Buick LaCrosse and Regal models and aids the performance of a fuel-efficient 2.4L gas engine to achieve 36-mpg. eAssist also allows the gas engine to turn off completely while the car is sitting idle.

“The driving force behind eAssist’s development was to make great vehicles like the LaCrosse and Regal even better,” said Dan Cottrell, General Motors assistant chief engineer for the eAssist powertrain. “With eAssist we can improve both vehicle performance as well as fuel economy.”

GM has a long road ahead of them to rebuild consumer confidence in the Chevrolet Volt after months of negative press surrounding the fire risk of their extended-range electric vehicle.

The advertising campaign will focus on just how safe the Volt is and will include full-page ads in 19 different US newspapers including The New York Times, along with television ads. The launch of the ad campaign coincides with GM CEO Alan Akerson testifying to Congress that a recent Volt fire that took place after a NHTSA crash test would never occur in real-world situations.

NHTSA said late last week after its two-month investigation that the Volt does not pose any more of a fire risk than any other conventional vehicle. Unfortunately, damage clearly has been done as GM North America President Mark Reuss admitted that Volt sales took a huge hit in January. GM will be restarting production on the Volt in February at its Detroit Hamtramck assembly plant and expects to build it with “very reasonable” volume. Their immediate focus however, is to rebuild the reputation surrounding the Chevy Volt as quickly as possible.

Check out GM’s first ad “Morning in Hamtramck” after the break.

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Beginning with the 2012 Chevrolet Sonic, Chevrolet plans to apply eco-impact labels on all of its brand-new vehicles by 2013. As the first of any automaker to present its cars in this manner, Chevrolet’s Ecologic label allows customers to assess environmental impacts associated with any particular Chevrolet vehicle in all stages of its product life.

First, “Before the Road” presents the environmental impact of the vehicle’s manufacturing and assembly. Next, “On the Road” notes fuel-saving features such as cylinder shut-off systems, aerodynamics, and low-resistance tires. Finally, “After the Road” reveals how much of the vehicle can be recycled at the end of its useful life.

With these Ecologic labels, GM makes itself more attractive to environmentally conscious consumers. According to GM North America President Mark Reuss, “Customers want companies to be honest and transparent about their environmental efforts and sustainability goals, and rightly so. Putting an Ecologic label on each Chevrolet is just one more way for us to share our environmental progress.”

The numbers and data on the Ecologic labels are determined by independent, third-party sustainability agency Two Tomorrows, a company that provides environmental audit and assurance services to companies.

[Source: Forbes]