#popularity

Survey: Over 60 Percent of Hybrid Buyers Don't Buy Another One

Despite the commitment of many automakers to go green, consumers do not share the sentiment. According to a Polk study released today, almost two-thirds of U.S. hybrid buyers do not return to the market for another hybrid.

The only exception in the survey is from the best-selling Toyota Prius, receiving a repurchase rate of 41 percent while the repurchase rate among other hybrid buyers has fallen to 22 percent.

From surveys recorded since 2008, customer loyalty ratings for hybrids have been inconsistent. While the loyalty rate for hybrids are at 22 percent now, loyalty once reached 41.8 percent during the second quarter of 2009. By the fourth quarter of 2010, the rate had fallen to 26.4 percent, but had risen back to a total of 35 percent for 2011.