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Today, Nissan announced that it will be the first automaker to offer Quick Response codes on individual vehicle window stickers across its entire 2012 lineup. The QR codes link consumers to additional vehicle information, providing a free interactive shipping experience through smartphone devices.
“Nissan’s new QR code program puts important decision-making information at shoppers’ fingertips while on dealership lots, helping sales personnel make a more effective presentation, as well as providing customers with a ‘silent salesperson’ if they are shopping the lot after hours,” said Jon Brancheau, vice president, Marketing, Nissan North America. “It’s a true mass market effort across all products and all Nissan dealerships nationwide – part of our pledge to bring innovation to every aspect of the vehicle design, buying and ownership experience.”
Important information available through the QR codes includes:
- Specific vehicle information, including grade walk, key features and available accessories
- Video based product overviews
- Image gallery
- Incentive offers
- Dealer inventory
- Request a quote capability
- Join mailing list request
- Dealer location support
“Initial consumer response, based on early 2012 Altima QR code availability, has been extremely encouraging, with consumers viewing multiple pages and requesting follow-up information regarding current offers and inventory,” said Brancheau. “It’s one more way Nissan helps the consumer by delivering content on their terms.”