#shft

Ford Launches Sustainability Campaign With Series of Short Videos

Ford announced the launch of a new campaign encouraging people to adopt a lifestyle devoted to environmental sustainability. The program includes a national electric vehicle education program, a multi-city tour, and finally the debut of a 10-film short documentary series.

Ford’s documentary series, The Big SHFT: 10 Innovators Changing Our World, goes beyond the automotive sector to put emphasis on people creating sustainable businesses to affect positive change around the world. The short film series will feature game-changing eco-entrepreneurs that have brought innovation in sustainability for areas ranging from food and fashion to urbanization, technology and design.

Danny Choy Apr 18, 2012

Ford to Spread Green Message by Funding Eco Documentaries

With the release of Ford’s electric Focus hatchback around the corner, Ford is looking to educate consumers on eco-friendly vehicles. They’ve teamed up with SHFT.com, a website developed by actor Adrian Grenier (from Entourage) and film producer Peter Glatzer to promote green and eco-consciousness to younger consumers.