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Ford announced the launch of a new campaign encouraging people to adopt a lifestyle devoted to environmental sustainability. The program includes a national electric vehicle education program, a multi-city tour, and finally the debut of a 10-film short documentary series.
Ford’s documentary series, The Big SHFT: 10 Innovators Changing Our World, goes beyond the automotive sector to put emphasis on people creating sustainable businesses to affect positive change around the world. The short film series will feature game-changing eco-entrepreneurs that have brought innovation in sustainability for areas ranging from food and fashion to urbanization, technology and design.
With the release of Ford’s electric Focus hatchback around the corner, Ford is looking to educate consumers on eco-friendly vehicles. They’ve teamed up with SHFT.com, a website developed by actor Adrian Grenier (from Entourage) and film producer Peter Glatzer to promote green and eco-consciousness to younger consumers.
Ford is chipping in by funding a series of short documentaries in order to push forward the idea of sustainability by incorporating pop culture like film, music and design. These documentaries will take an in-depth look at how innovators are shaping sustainable businesses. SHFT.com will also be helping promote Ford at events such as film festivals.
“SHFT.com celebrates businesses where great design, sustainability and innovation meet, which is why we are so excited to be forging this relationship with Ford,” said Grenier.
[Source: Automotive News]