You might believe that a high-tech hybrid might cost you an arm and a leg, but the Prius c may surprise you.

Toyota has officially announced the pricing and trim levels of the new Prius c. There will be four versions available, each called grades. Each grade will come with the same hybrid power train, and safety features.

The ticket to 50mpg costs $18,950 for the first grade.  If you want more in your Prius c, you can opt for one of the other grades, each offering more options than the next. Grade two costs $19,900 and offers convenience features like intermittent wipers, fold down rear seats, cruise control, better speakers and center console with armrest and storage.

To get your geek on, you’ll have to pay $21,635 and go for grade three, which has Toyota’s Entune infotainment system. The Entune system has a 6.1-inch touch-screen with navigation and premium audio services that connect to your iPod. Entune also packs in real-time traffic and weather information, and can even help you find a place to eat, using the Bing, and OpenTable integration. Grade Three also comes with bluetooth hands-free phone, and voice commands and door handles which can be locked, or unlocked with one touch.

Lastly there is Grade four, which has everything grade three has to offer, as well as 15-inch alloys, foglights, heated seats and power outside mirrors. Grade four will cost $23,230.

Extra optional equipment is only available for the Grade Three and Four models.

Buyers can expect the Prius c in dealerships as soon as March. For more information on the 2012 Toyota Prius c check out our review.

When you’re the CEO of a company, it must bring a sense of pride when a successful product is finally completed after years of hard work.

Steve Jobs over at Apple had great pride in every iPhone that was released, and probably had a huge sense of satisfaction not only using the product he helped develop, but seeing the benefits it has on all the people around him. Akio Toyoda, CEO and President of Toyota, must be extremely proud with their new GT 86 sports car, but boy does he reap all the benefits of being the head of one of the largest automakers in the world.

Toyoda got behind the wheel of their newest creation, but being the CEO means you get to do anything you want without having to answer to anybody. So what better way to really enjoy the newest toy your company has to offer than to take it out onto a dirt track and going sideways in it? Easy, take it out on a giant snow field and go drifting in it.

And judging by the huge smiles on Toyoda’s face in the video, he loves the new GT 86 as much as we did. Autoguide had the opportunity to put the Scion FR-S to the test – you can read our review here – and we would certainly be proud of it if we were in charge of running the famous Japanese automaker. Too bad we didn’t get the chance to take it sideways in the dirt and snow though.

Get more info and news on the GT 86/FR-S forum.

Watch the video after the break, that truly reminds us that the Toyota GT 86 / Scion FR-S will make it “Fun to drive: again.”

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Last month, Toyota alluded to the possibility that an Avalon Hybrid was in the works, claiming that a car under development would have “more space than a BMW X5, faster than a Volkswagen TDI and higher MPG than a Fiat 500.”

And now we pretty much have confirmation that the vehicle Toyota Division Group Vice President and General Manager Bob Carter was speaking about is the upcoming Avalon that will most definitely be employing the use of a hybrid system. Toyota executives at the National Automobile Dealers Association Convention promised that the all-new Avalon will “meet or beat” the 33-mpg combined rating of the Fiat 500.

Set to make its debut at the 2012 New York International Auto Show, the new Avalon Hybrid would be a huge improvement over the current 20-mpg city, 29-mpg highway offered in this generation Avalon. Chances are, Toyota will reach for their system seen in the Camry Hybrid that has 200-hp and a 41-mpg combined rating.

Toyota also announced at the event that they intend to release 19 new models (including the Avalon) in 2012 alone.

[Source: Detroit Free Press]

Toyota wasn’t kidding when it called The Camry Effect “one of the most ambitious social media campaigns we’ve ever implemented.”

In the days leading up to the super bowl, Twitter users were spammed by a whole army of Toyota’s verified Twitter accounts. Users who tweeted anything in regards to the big game, especially with hashtags of #Giants, or #Patriots, were sent a reply by one of Toyota’s Camry Effect Accounts, informing that person about the contest. Even unsuspecting Twitter users were spammed; those who never even mentioned the Super Bowl.

Eventually, after many complaints, all but one of the Camry Effect accounts were suspended, and the remaining account was then switched to Private, making last night’s tweets only available to those that Toyota allow.

Later, Kimberley Gardiner, Toyota’s social media manager commented on the situation. “We apologize to anyone in the Twitter-verse who received an unwanted @reply over the past few days. We were excited to share the message of our Camry Effect campaign in a new way and it was never our intention to displease anyone. We’ve certainly learned from this experience and have suspended the accounts effective immediately to avoid any additional issues.”

Toyota is taking the blame, although it’s not entirely clear the automaker was in full control. Toyota employs the services of ad firm Saatchi & Saatchi, which in turn sub-contracts some of its work to social media marketing agency known as American Pop. A representative of American Pop has contacted AutoGuide to distance itself from the campaign, however, with Gipson Bachman, the Director of Digital Strategy commenting that, “our company was
not responsible for the tweets you received from Toyota’s efforts…”

Toyota will be launching a “Shazam Campaign” similar to that of The Camry Effect with the 2013 Lexus GS. The idea is that while watching TV, viewers can use the Shazam app on their mobile phone to gain extra TV content, media on the Lexus GS, and a chance to win “a custom travel package.” Hopefully, there will be less reliance on spamming twitter this time around.

[Souce: TheNextWeb]

The overwhelming demand in Japan for the new Toyota Prius c (known as the Toyota Aqua Hybrid) could affect the number of vehicles the US receives when they start to arrive in March.

Toyota reported that they have received 120,000 orders in Japan for their new compact hybrid sedan, a number 10-times the 12,000 they were targeting per month.

The smaller compact hybrid, produced by Toyota subsidiary Kanto Auto Works Ltd. in the northern prefecture of Iwate, could see a boost in production from 240,000 a year to 320,000 a year. Currently a customer that orders the Aqua Hybrid in Japan will have to wait until at least July to get their vehicle, causing us to wonder how this will affect American availability.

“We haven’t set a sales plan for the United States yet, and so we can’t say how much the affect would be,” Toyota spokeswoman Amiko Tomita said. In the past, Toyota had no problems diverting Prius production back to its home country, leaving America with shortages. The Prius c could also be in high demand in America, with its fuel-efficient hybrid powertrain and its below $20,000 MSRP. Current Prius owners seeking the best bang for their buck might have no problems “trading down” to the smaller, more efficient, and cheaper hybrid.

GALLERY: Toyota Prius c

[Source: Autoweek]

Toyota‘s display at this year’s Chicago Auto Show is going to fun. That’s because the automaker is teaming up with Hasbro to bring the Toyota Hybrid MONOPOLY Ride Experience to show visitors.

A mini road course based on the Monopoly board game will be set up, which will take up 30,000 square feet of space. Professional drivers will take auto show visitors on a ride through an eco-friendly course inspired by the Monopoly game board. And don’t worry about being stuck with the lame shoe game piece – you’ll be driven along the course in either a Prius V wagon, a Camry Hybrid or a Highlander Hybrid. Along the way, players will learn about the features of Toyota hybrid vehicles, as well as take in iconic Monopoly landmarks and meet the Mr. Monopoly character.

“By incorporating design elements from the game into the Toyota Hybrid MONOPOLY Ride Experience, we are able to present the Toyota Hybrid Synergy Drive experience in a fun and unexpected way,” said Keith Dahl, Toyota’s National Engagement Marketing Manager. “This exhibit really gives fans of the game an innovative way to interact with our hybrid models.”

The 2012 Chicago Auto Show takes place February 8 to 19, and if you get a chance to go, it sounds like it’ll be worth your time to drop by Toyota’s game display.

See AutoGuide’s complete Chicago Auto Show preview here.

Toyota has launched a new social media initiative with a chance for participants to win a brand new 2012 Camry for themselves and one more for a friend. The opportunity will come tomorrow, Sunday, Feb. 5, during a live NBC broadcast – we’re presuming Toyota means the Super Bowl, but the oddly worded press release mentioned no such thing.

To enter, you’ll need the Shazam music identification smartphone app, and use it, when prompted, during the broadcast of Toyota’s “Connections” commercial, which encourages the nearly seven million Camry owners across the country to share stories, moments and memories they’ve had with their camera in the past 30 years. By entering the giveaway using Shazam technology, the winner of the contest could start a new “Camry Effect” by not only winning a Camry for themselves, but also to gift another Camry for a friend.

Vice president of digital marketing at Toyota says, “The Camry Effect is one of the most ambitious social media campaigns we’ve ever implemented. Partnering with Shazam allows us to increase awareness of this effort on the national stage and give one lucky winner the opportunity to positively affect a friend and start writing his or her Camry story.”

Who’s going to tune in tomorrow?

About two months ago we reported a collection of luxurious and exotic machines that were involved in a bizarre accident in Japan that claimed at least eight Ferraris, three Mercedes-Benzes, a Lamborghini, a Nissan Skyline and a Toyota Prius.

The exotic car crash occurred on the Chugoku Expressway out in the Yamaguchi Prefecture and fortunately only ten people were hospitalized with just minor injuries.

Now a video of the aftermath from that accident has surfaced and it appears that Japan is now home to at least two parking lots full of fine machines just sitting and rotting. This accident is now being dubbed “the world’s most expensive car pileup” with an estimated combined cost of $4-million in damage.

Take a closer look at the Italian carnage after the break.

[Source: Carscoop]

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Toyota is recalling 427 2011 RAV4 models because the side-curtain airbags that might not deploy.

According to the notice, a propellant with incorrect specifications was used in the airbag inflator. In certain instances that can cause one or both of the devices to fail.

The vehicles included in the recall were made between November 24 and December 11 of last year. As recalls go, this is a pretty small one but interestingly enough, Honda issued an almost-identical recall for the same issue in their Accords and Crosstours today.

It seems the same supplier, Autoliv Americas, does business with both Honda and Toyota. Owners can expect to be contacted by mail if their vehicle is among the affected group.

10. Hyundai Genesis Coupe 'Think Fast'

The Super Bowl only comes once and year, and it brings with it a heated advertising race between car companies to try and captivate the huge audience that watches the big game with eye catching commercials. These are AutoGuide’s picks for the 10 best commercials of this year’s Super Bowl in order from worst to best. And lucky you, there are so many this year we actually left the bad ones out.