AutoGuide News Blog
The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
10. Kia "The Truth"
Depending on which team you were cheering for, the Super Bowl was a chance to exercise humility or an excuse to bury your head in the sand.
Regardless whether you were cheering for Denver, Seattle or the halftime show, the great advertising equalizer was there. Fans had the usual battery of multi million-dollar commercials to digest and as usual, automobile manufacturers brought the big ad guns out to play.
Kia’s K900 offers generous standard equipment, V8 power, rear wheel drive and a massive customizable gauge cluster. It could be one heck of a bargain alternative to “real” luxury sedans of similar size and strength if you can get past the idea of spending well over $60,000 on a Kia.
Super Bowl commercials carry controversy in the advertising world for being outrageously expensive with little potential to spur sales. Lawrence Fishburne singing might not get you to open your wallet, but it’s worth watching anyway.
Get the Flash Player to see this player.
Welcome to 2014! Apparently in Chinese Astrology it’s the year of the “wood horse” but let’s hope this timber pony can canter away and carry the auto industry to continuing sales success. Which brands drove away with buckets of cash and which ones took a tumble down the stairs? Let’s take a peek at last month’s showroom winners and losers.
Overall the market took a small slide in 2014’s first month. January’s inhospitable weather likely kept shoppers at home huddled in front of their heat registers instead of out and about shopping for cars. Compared to the same time period in 2013, new-vehicle deliveries declined three percent to a little more than one million units.
Sales moved in the wrong direction, though fortunately the decline wasn’t severe. Still, a number of automakers did post some welcome gains, though these were offset by others that dropped.