Home / Auto Shows / 2010 Detroit Auto Show Coverage
2010 Detroit Auto Show Coverage
2010 North American International Auto Show (NAIAS)
By Colum Wood, Jan. 08, 2010

Don't Miss a Thing, Get Email Updates!

Subdued in 2009, America’s most important auto show is back on track at the start of a new and more optimistic year. General Motors and Ford will take center stage with a long list of new and important products including the 2011 Ford Focus, 2011 Ford Mustang GT, Chevrolet Camaro Convertible, 2011 Chevrolet Aveo, Buick Regal GS, GMC Granite Concept, Cadillac XTS Concept and Cadillac CTS-V Coupe. As for Chrysler, it doesn’t have any press conference scheduled, but it will display a rebadged five-door hatchback from Fiat's Lancia brand, as well as a lineup of Fiat 500 models, including a convertible, electric version and a sporty Abarth model. Now under Fiat’s wing, the Chrysler booth with also display amazing machines from both Ferrari and Maserati.

Other important vehicles debuting at the show include the Honda CR-Z Hybrid, a dedicated hybrid concept from Toyota, the 2011 BMW 3 Series, BMW Z4 sDrive35is, 2011 Hyundai Santa Fe, MINI Beachcomber Concept and the Mercedes E-Class Cabriolet.

There’s sure to be plenty more as well, so check back often as we update this page with the latest breaking news from the Detroit Auto Show starting January 11th.

Top 2010 Detroit Auto Show News


2011 Ford Focus World Premiere

Ford has just unveiled the first example of its new One Ford philosophy, the 2011 Focus. Offered as both a five-door hatchback and four-door sedan, both models look quite unique but offer the same aggressive front end and high-quality paint...


Honda CR-Z World Premiere

Honda has just unveiled the production version of the CR-Z hybrid, looking like and taking after the original CRX. The CRX, after all, was introduced as a fuel efficient model, that quickly became a favorite of enthusiasts and tuners alike due to its sporty driving dynamics...


Toyota FT-CH Concept Previews Compact Prius Model

Toyota has announced that it will expand the Prius name to become an entire family of dedicated hybrid vehicles. Launched today at the Detroit Auto Show, the FT-CH Hybrid Concept is a look at what the next model in the Prius lineup is likely to be...


First Live Photos of Updated, Rear-Drive Audi E-Tron

Audi has just unveiled a significantly updated version of the E-Tron electric sports car concept that originally debuted at the Frankfurt Auto Show last year and the new look is much improved. Looking far more like a street car, this E-Tron is smaller, rear-wheel drive and a little less powerful...


Volkswagen New Compact Coupe Concept a Sporty Hybrid

Volkswagen is showcasing what it calls the New Compact Coupe (NCC) at the Detroit Auto Show. A stylish looking VW, this Jetta-sized model is actually a hybrid. A 1.4-liter turbocharged 4-cylinder makes 148-hp and 177 ft-lbs of torque and is mated to a 27-hp electric motor...


Chevy Aveo RS Concept Previews 2011 Aveo

The Aveo RS Concept, which Chevy has just debuted at the Detroit Auto Show, is intended to give a glimpse at what the future Aveo small car will be like. If the production model is close, we’ll be impressed...

Breaking 2010 Detroit Auto Show News

Acura Hybrids Coming Says Honda CEO

January 12, 2010 | A brand desperately in search of a clear direction, Acura will soon deliver a hybrid model says Honda CEO Takanobu Ito...

Nissan Leaf Electric Car Is the Real EV Deal

January 12, 2010 | With no official presence at the Detroit Auto Show, Nissan couldn’t resist showcasing its new Leaf electric car. On display alongside several other electric models in an area of the show dubbed Electric Avenue, Nissan claims that the Leaf is no concept, but an actual production model...

Tesla Model S Electric Luxury Sedan Coming in 2012

January 12, 2010 | Tesla has a significant presence at the Detroit Auto Show and shared its section of the show floor with such revered brands as Audi and Lotus. Displaying three models, Tesla CEO Elon Musk announced that the company’s latest project, the Model S, is expected to be on sale in two years...

Hyundai Donates $50,000 to Children’s Hospital

January 12, 2010 | Hyundai’s Hope on Wheels program donated $50,000 to the Detroit Medical Center Children’s Hopsital of Michigan. The Hyundai Hope on Wheels Tour traveled across the nation and raised more than $1.3 million for pediatric cancer research, and the DMC Children’s Hospital as the final stop...

Maserati GranTurismo Convertible North American Debut

January 12, 2010 | Originally unveiled at the Frankfurt Auto Show as the GranCabrio, Maserati has decided to give its convertible GranTurismo model a more self-explanatory name for North America: the GranTurismo Convertible...

2011 Audi A8 Gets Grille-Licious

January 12, 2010 | Shown previously during the Design Week festivities in Miami, Audi’s new 2011 A8 flagship luxury sedan has now made its auto show debut in Detroit. Now you might not have believed that Audi’s massive front grille could get any more…. well… massive, but it has...

Kia displays GRAND-AM Challenge Series Forte Koup

January 12, 2010 | Kia displayed one of its two race-prepped Forte Koups entered in the 2010 GRAND-AM Continental Tire Challenge Series at the Detroit Auto Show...

Lotus Evora, Morgan AeroMax Share Booth Space in Detroit

January 12, 2010 | On display at the Detroit Auto Show, Lotus showed its new flagship sports car, the Evora, alongside another rare British auto, the Morgan AeroMax. The AeroMax sports a BMW sourced 4.8-liter V8 engine and can accelerate to 60 mph in 4.5 seconds. It retails for a whopping $180,000...

Chevrolet Spark Confirmed for U.S. in 2011

January 12, 2010 | With plenty of rumors and a few decision changes by the folks at GM, Chevy confirmed at the Detroit Auto Show that the tiny Spark model will be offered in the United States in 2011. Originally shown as the Beat concept at the New York Auto Show back in 2007, the car has evolved slowly and last year launched in Europe...

BYD e6 Electric Crossover Coming to America in 2010

January 12, 2010 | Chinese manufacturer BYD (Build Your Dreams) presented its e6 electric crossover at the Detroit Auto Show and announced plans to bring it to America later this year...

Kia Delves In the Darkness of its Soul with Shadow Dragon

January 12, 2010 | Kia introduced a new special edition Soul dubbed the “Shadow Dragon” at the North American International Auto Show in Detroit...

Cadillac CTS-V Coupe, First Live Photos

January 12, 2010 | The coupe variant of the high-powered Cadillac CTS-V has just launched at the Detroit Auto Show, with an incredible 556-hp at 6100 rpm and 551 ft-lbs of torque at 3800 rpm. That’s enough to propel the 2+2 seater to 60 mph in an incredible 3.9 seconds...

5.0-Liter Ford Mustang GT Officially Debuts in Detroit

January 12, 2010 | With the all-new Focus taking center stage for Ford at the Detroit Auto Show, the American automaker also showed its new Mustang GT model for the first time. A mid-cycle refresh of sorts, the 2011 GT model marks the return of the 5.0-liter V8 with it 412-hp at 6500 rpm and 390 ft-lbs of torque at 4250 rpm...

Cadillac XTS Platinum Concept World Premiere

January 12, 2010 | Designed to give a glimpse at what an upcoming Cadillac flagship model could look like the XTS Platinum Concept is also a showcase for the luxury brand’s premium Platinum series of vehicles...

Ford Mustang GT California Special Debuts in Detroit

January 12, 2010 | Ford hasn’t released any details on the new 2011 Mustang GT California Special, but we stumbled across it tucked away in a back section of the Ford booth at the Detroit Auto Show...

Subaru Forester Gets Two New Option Packages for 2010

January 12, 2010 | Subaru has announced two new option packages for the Forester compact crossover for 2010 as the Japanese automaker looks to expand its share of this highly competitive market segment further in 2010. For 2009, the Forrester was Subaru’s best selling model with a 28 percent increase over 2008...

2011 Lincoln MKT Gets Major Updates, Including First Application of MyLincoln Touch

January 12, 2010 | Technically a mid-cycle refresh, Lincoln has decided to do more than just minor updates to its entry-level MKX crossover for 2011. An important model for Lincoln, the company says that more than half of MKX buyers are new to the brand and that seven in 10 of those buyers purchase another Lincoln...

Cadillac XTS Platinum Concept is a 350-hp Plug-In Hybrid

January 12, 2010 | Cadillac wasn’t secretive that it was showing a concept version of it’s upcoming XTS flagship, but GM’s luxury brand certainly did hide the fact that it was a plug-in hybrid. Until now...

Ford Mustang GT Convertible Debuts With 5.0-Liter Goodness

January 11, 2010 | With no pomp and circumstance, Ford chose the Detroit Auto Show as the first venue to show the new 2011 Mustang GT Coupe and Convertible. With the majority of the news on the 2011 Mustang GT already available, this is actually the first time the convertible model has been shown at all...

BMW 740i Brings 7-Series to a Slightly More Affordable Level

January 11, 2010 | BMW has officially unveiled a new entry-level version of its flagship 7 series sedan at the Detroit Auto Show. Priced from $71,025, it undercuts the current 750i by roughly $11,000 bringing the 7-Series into a slightly more affordable bracket...

2010 Hyundai Santa Fe Mild Update Includes Big Changes

January 11, 2010 | Hyundai officially introduced the 2010 Santa Fe with two new engine options, a more efficient 3.5L v6 and a 2.4L inline-four...

Jeep Unveils Liberty Renegade, Plus Two Special Edition Wranglers

January 11, 2010 | With the Jeep Grand Cherokee set to launch later this year as a 2011 model, Chrysler’s Jeep brand is adding a new Liberty trim level as well as two new option packages for the Wrangler...

BMW Z4 sDrive35is Debuts With 335-hp

January 11, 2010 | BMW has just released an all-new high-performance version of the Z4 at the Detroit Auto Show. Called the Z4 sDrive35is, this roadster’s twin-turbo 3.0-liter inline-six gets a new air intake system and higher boost pressure to produce a bump in power...

Chevy Aveo RS Concept Previews 2011 Aveo

January 11, 2010 | The Aveo RS Concept, which Chevy has just debuted at the Detroit Auto Show, is intended to give a glimpse at what the future Aveo small car will be like. If the production model is close, we’ll be impressed...

MINI Coupe, Roadster Concepts Confirmed for Production

January 11, 2010 | Essentially a foregone conclusion at this point, MINI has confirmed that both the MINI Coupe Concept and MINI Convertible Concept will see production in the near future...

MINI Beachcomber Concept, First Live Photos

January 11, 2010 | MINI’s new Countryman crossover hasn’t even officially debuted and yet the creative minds at the fun British car company have already turned the platform into a new concept: the MINI Beachcomber Concept...

Honda CR-Z World Premiere

January 11, 2010 | Honda has just unveiled the production version of the CR-Z hybrid, looking like and taking after the original CRX. The CRX, after all, was introduced as a fuel efficient model, that quickly became a favorite of enthusiasts and tuners alike due to its sporty driving dynamics...

Buick Regal GS Show Car Presented at NAIAS

January 11, 2010 | Buick introduced a high-tech, higher-spec version of the new Regal at the Detroit Auto Show. Dubbed the Buick Regal GS, paying homage to Buick’s Gran Sport heritage while showing the potential of the company’s new sedan...

First Live Photos of Updated, Rear-Drive Audi E-Tron

January 11, 2010 | Audi has just unveiled a significantly updated version of the E-Tron electric sports car concept that originally debuted at the Frankfurt Auto Show last year and the new look is much improved. Looking far more like a street car, this E-Tron is smaller, rear-wheel drive and a little less powerful...

BMW Concept Active E Presented at Detroit Auto Show

January 11, 2010 | BMW introduced its 1-Series Coupe-based Active E electric vehicle at the North American International Auto Show in Detroit...

Audi Q5 and A8 Hybrid Coming This Year

January 11, 2010 | During a press conference that focused on Audi’s E-Tron electric concept, the German automaker didn’t give much time to hybrid technology – except to add on that hybrid versions of the Q5 and A8 are coming…. soon...

Mercedes-Benz Design Concept Defines the Term Abstract

January 11, 2010 | Taking the idea of a concept car to a whole new level, Mercedes-Benz has just unveiled the new Mercedes-Benz Design Concept at the Detroit Auto Show. Called “abstract” by Mercedes CEO Dr. Dieter Zetsche, we couldn’t agree more...

First Live Photos of Mercedes E-Class Cabriolet

January 11, 2010 | Mercedes chose a frigid day in Detroit to launch the convertible version of its all-new E-Class model. The E-Class Cabriolet extends the E-Class range to four models, which also include the sedan, coupe and wagon/estate...

Audi Shows-Off Updated E-Tron With Another Ridiculous Torque Number

January 11, 2010 | Audi is continuing to demand the auto industry focus on it’s E-Tron electric sports car, with a revised version of the concept on display at the Detroit Auto Show. First unveiled at the Frankfurt Auto Show and then paraded in front of the media in brilliant tangerine at the LA Auto Show, this new E-Tron not only gets a revised look but also a new powerplant...

Mercedes Confirms Two New Hybrids for North America

January 11, 2010 | With the launch of two hybrid models in 2009, Mercedes-Benz has announced it will add two more hybrids to its lineup starting in 2011. More impressive, is that neither is a run-of-the-mill type of hybrid...

GMC Granite Concept Poised to Take on Scion xB With Added Boxiness

January 11, 2010 | GMC introduced its new Granite concept model at the 2010 Detroit Auto Show, presenting a “urban utility vehicle” with a boxiness rivaling the Scion xB...

Ferrari 599XX A Bright Red Diamond in the Rough at Chrysler Stand

January 11, 2010 | In stark contrast to the Dodge Caliber, just a few feet away at the Chrysler booth at the Detroit Auto Show is the ultra-rare and even more ultra-expensive Ferrari 599XX. Ferrari claims to have no official presence at the show, with the Ferrari a part of a three-pronged Fiat, Maserati, Ferrari display within the Chrysler booth...

Toyota FT-CH Concept Previews Compact Prius Model

January 11, 2010 | Toyota has announced that it will expand the Prius name to become an entire family of dedicated hybrid vehicles. Launched today at the Detroit Auto Show, the FT-CH Hybrid Concept is a look at what the next model in the Prius lineup is likely to be...

Volkswagen New Compact Coupe Concept a Sporty Hybrid

January 11, 2010 | Volkswagen is showcasing what it calls the New Compact Coupe (NCC) at the Detroit Auto Show. A stylish looking VW, this Jetta-sized model is actually a hybrid. A 1.4-liter turbocharged 4-cylinder makes 148-hp and 177 ft-lbs of torque and is mated to a 27-hp electric motor...

2011 Ford Focus World Premiere

January 11, 2010 | Ford has just unveiled the first example of its new One Ford philosophy, the 2011 Focus. Offered as both a five-door hatchback and four-door sedan, both models look quite unique but offer the same aggressive front end and high-quality paint. At launch one engine will be offered, a 2.0-liter 4-cylinder with direct-injection technology that makes an impressive 155-hp and 145 ft-lbs of torque...

Ford Fusion Hybrid Named North American Car of the Year

January 11, 2010 | The Ford Fusion Hybrid has been named North American Car of the Year, beating out the other two finalists, the Buick LaCrosse and the Volkswagen Golf...

Ford Transit Connect Named North American Truck of the Year

January 11, 2010 | The Ford Transit Connect has been named North American Truck of the Year, beating out the other two finalists, the Chevrolet Equinox and the Subaru Outback...

Dodge Unveils Refreshed Nitro Model With More Power, Brighter Paint

January 11, 2010 | Apart from a new heavy-duty Ram, Dodge doesn’t have much new for 2010, but the Chrysler performance brand is trying to spice things up any way it can. One way is with some changes to the aggressive-looking but much-maligned Nitro model...

Chrysler Displays New Hatchback Concept Based on Italian Lancia Delta

January 11, 2010 | With little more than a new grille and badging, Chrysler is displaying a possible future hatchback model at the Detroit Auto Show. With little else new other than some facelifted models for 2010, the unnamed Chrysler hatch stays true to the premium outlook that the Fiat-controlled company has for the brand. The large five-door hatch is sold in Europe under Fiat’s Lancia brand as the Delta...

Chrysler 300 S6 and S8 Debut as Refreshed Models

January 11, 2010 | As expected, Chrysler is displaying many refreshed models at the Detroit Auto Show including the brand’s flagship car, the 300. There isn’t actually a lot new with the car, but under new Fiat ownership the company is eager to rebrand itself in any way possible as it waits for all new models to go into development and/or production...

Fiat 500 and High-Performance Abarth Model on Display in Detroit

January 11, 2010 | Starkly contrasted with the rest of the Chrysler corporate display at the Detroit Auto Show are the booths of Ferrari, Maserati and Fiat. The small Fiat dislay showcased two models set to arrive in North American in the near future: the much talked about Fiat 500 and the relatively unknown Abarth 500...

Mercedes SL550 Night Edition Launches in Matte-Black

January 11, 2010 | The latest in a string of limited edition Mercedes-Benz SL models, the SL550 Nigh Edition is clearly distinguished by it’s sinister matte-black “designo magno black ” paint scheme...

2010 Hyundai Santa Fe to Debut With Two New Fuel Efficient Engines

January 8, 2010 | Hyundai continues to deliver significantly improved vehicles, the latest being the 2010 Santa Fe mid-sized crossover, which is set to launch at the Detroit Auto Show. Mid-cycle refreshes rarely get the sort of overhaul that the 2010 Santa Fe has received, with minor interior and exterior updates being joined by two new engines, both of which are more fuel efficient than the engines they replace...

2012 Ford Focus to Get Direct-Injection 2.0-Liter, Four-Cylinder

January 8, 2010 | With the debut of the all-new 2012 Ford Focus set for next Monday at the Detroit Auto Show, Ford has let a few (very few) details about the car slip. A press release highlighting the nine new engines Ford plans to launch in North America in 2012, exposes the fact that the new 2012 Focus will get a naturally-aspirated direct-injection 2.0-liter 4-cylinder engine mated to a PowerShift 6-speed dual-clutch automatic transmission...

Ferrari to Display 599XX in Chrysler Booth to Celebrate Fiat-Chrysler Deal

January 8, 2010 | Ferrari will have no official presence at the 2010 Detroit Auto Show, but it will showcase the ultra-rare 599XX model in Chrysler’s booth to help celebrate Fiat’s partnership with Chrysler...

Chrysler Launches PT Cruiser Couture Edition in an Affront to High Fashion

January 8, 2010 | Easily one of the the most unanimously despised vehicles by automotive journalists throughout the country, Chrysler recently decided to keep the PT Cruiser as a part of its lineup after axing it just a few months before...

2010 Chrysler 300 S: Black is the New Chrome

January 8, 2010 | As a part of Chrysler’s new approach, the company is tweaking almost all of its models for 2010 and changing their trim designations. Easily one of the U.S. automaker’s most successful models in the past decade, the 300, gets only minor changes this year...

Dodge Nitro Heat, Detonator and Shock Models New for 2010

January 8, 2010 | For 2010 Dodge has decided to shake up the Nitro lineup with three new model designations: Heat, Detonator and Shock. All models will come with a 4.0-liter V6 engine, 20-inch wheels, and a 368-watt eight speaker audio system, plus 9-inch subwoofer...

Three Special Edition Jeep Models to Bow at North American Auto Show

January 8, 2010 | For a company that isn’t holding a press conference at the Detroit Auto Show, Chrysler sure has a lot of new products to display. Along with a display of Fiats and a rebadged Lancia, Chrysler’s Jeep brand will showcase three new special edition models: the Jeep Liberty Renegade, Jeep Wrangler Mountain Edition and Jeep Wrangler Islander Edition...

Chevy Aveo RS Show Car Gets Power, Fuel-Economy and Lots of Style

January 8, 2010 | Ahead of it’s debut at the Detroit Auto Show next week, Chevrolet is giving us a good look at the Aveo RS Show Car, which foreshadows the production 2011 Aveo. And we have to say: Bravo GM!..

Buick Regal GS Show Car Unveiled With 255-hp, 295 ft-lbs of Torque

January 7, 2010 | Just ahead of the Detroit Auto Show, Buick has decided to give us the goods on a pre-production (or concept) high-performance version of the new Regal. Called the Regal GS Show Car, it’s goal is to see if there really is a market for such a model in the U.S...

GMC Granite Teased as Urban Utility Concept

January 7, 2010 | GMC has just released a teaser image of what it is calling the Urban Utility Concept. Set to be unveiled at the Detroit Auto Show next week, word has already slipped out that this new model will see production under the name: GMC Granite...

Chevy Teases 2011 Aveo RS

January 6, 2010 | It’s certainly not much to go on, but this single teaser image at least gives us a general idea of the shape of the 2011 Chevrolet Aveo, and so far we’re impressed. The photo comes to us via GM’s VP of communications Chris Preuss on Twitter, from a meeting between GM execs and the UAW, where they previewed the new 2011 Aveo and announced that it will be built at GM’s Orion plant in Michigan...

2011 Cadillac CTS-V Coupe Unveiled

January 5, 2010 | After much anticipation, Cadillac has finally announced all the details of the new 2011 CTS-V Coupe. The high-powered version of the new CTS Coupe, which debuted at the LA Auto Show, is powered by the same supercharged 6.2-liter V8 found in the CTS-V sedan, with an incredible 556-hp at 6100 rpm and 551 ft-lbs of torque at 3800 rpm. That’s enough to propel the 2+2 seater to 60 mph in an incredible 3.9 seconds...

MINI Beachcomber Concept

December 16, 2009 | With MINI almost set to unveil its Countryman Crossover, the British brand is already looking towards its next project with the MINI Beachcomber Concept. This open-air vehicle is based on the same underpinnings as the Countryman: the Crossover Concept. It also features the brand’s new ALL4 all-wheel drive system, which is expected in the Countryman...

Mercedes E-Class Cabriolet Revealed Ahead of Official Debut

December 15, 2009 | Mercedes has just released full details and a large selection of photos of its latest model, the E-Class Cabriolet, which will officially debut at the Detroit Auto Show in just a few weeks – a very convertible unfriendly time of year...

Higher-Performance BMW Z4 sDrive35is set for Detroit Debut

December 14, 2009 | Set to officially debut at the Detroit Auto Show in a few weeks time is a new higher-performance version of the BMW Z4. A step above the sDrive35i, the sDrive35is gets some special body work, a revised suspension and more power...

Join the AutoGuide.com Weekly Newsletter to receive the latest automotive news, reviews, and alerts in your email box. Submit your email address below to subscribe!