Bridgestone Launches New Potenza Sport AS Tire

Bridgestone has unveiled its latest addition to the Potenza line-up with the Bridgestone Potenza Sport AS tire. The new tire is designed to offer a balanced approach to all-season driving.

Manufactured in North America, the Potenza Sport AS is the company's first ultra-high performance all-season tire featuring Bridgestone ENLITEN technology. This technology aims to optimize all-season performance and prolong tire life. The new tread compound enhances performance and wear life without sacrificing all-season wet and winter capabilities, thanks to the incorporation of Bridgestone's PeakLife polymer.

The Potenza Sport AS is the first ultra-high-performance tire to incorporate PeakLife, a next-generation polymer technology that extends tread life by creating unique bonds between the polymer and reinforcing particles. This contributes to reduce tire replacement and raw material consumption. Both the new compound and polymer were developed by Bridgestone engineers at the Americas Technology Center in Akron, Ohio. The Bridgestone Potenza Sport AS tire is available in a Y-speed rating on select models, marking the Americas Technology Center's debut in Y-speed ratings for consumer replacement tires. These tires are exclusively produced at the company's passenger car tire production facility in Monterrey, Mexico.

Dale Harrigle, Chief Engineer, Replacement Tires, Bridgestone Americas, explained, "The Bridgestone Potenza Sport AS tire was created to provide ultra-high performance for enthusiast drivers, including a quiet, comfortable ride, with wet and winter capabilities. The incorporation of ENLITEN technology allows the tire to offer a confident vehicle performance year-round, offsetting typical trade-offs expected from an ultra-high performance tire."

Key features of the Bridgestone Potenza Sport AS tire include:

New Performance Tread Pattern: The asymmetrical tread pattern improves handling and reduces road noise. A network of slots and grooves enhances water evacuation and wet performance. The full-depth 3D ultra-thin interlocking sipes improve overall handling and biting edges for winter performance.

Sustainable Longevity: The Bridgestone Potenza Sport AS tire comes with a 50,000-mile limited warranty, due in part to its tread compound featuring the PeakLife polymer technology, which extends tread wear and tire life.

Aesthetic Sidewall Design: The Bridgestone Potenza Sport AS is the company's first replacement tire produced in North America featuring a high-contrast sidewall design.

The Bridgestone Potenza Sport AS tire is now available in 48 initial sizes, with an additional 28 sizes set to launch in 2024. These sizes will range from 16 to 22-inch rim diameters, catering to a wide range of popular sports cars, sedans, and performance crossovers.

This article was co-written using AI and was then heavily edited and optimized by our editorial team.

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