Fiat Could Bring A Pickup To The US

This week Fiat announced its plans for the coming years with a series of concepts: a truck, a crossover, an SUV, a camper, and a city car. The truck caught our eye, largely for a single sentence in the automaker’s statement: “FIAT is the market leader in South America and the Strada pick-up is the bestselling vehicle on the Brazilian market. Moving forward, FIAT is certain that this type of vehicle can replicate its success at a global level, even in Europe.” If Fiat is indeed looking to flesh out its offerings here in North America or elsewhere, a truck seems a logical place to start.

The concepts are all built on a shared global architecture- Fiat says up to 80% of parts could be shared between some models. Of course, there’s also a focus on sustainability, with the brand eliminating high-pollution parts like chrome, leather, and alloys for more eco-friendly alternatives. In line with the more ecologically conscious mindset, the brand’s new platform will host electric, hybrid, and ICE powerplants as well.

Fiat says the truck is “a size that is suitable to urban environments all over the world,” so it's unlikely the brand is plotting a full-size entrant, more likely, this truck will be small to mid-size, akin to the Ford Maverick or Toyota Tacoma. Few other concrete details are offered, which is true for all the concepts shown by Fiat. The SUV will be a “spacious” one and effectively a larger take on the brand’s successful Panda SUV. The city car will place emphasis on sustainable materials use and will use a new “self-winding cable” for charging ease. Unfortunately, Fiat makes no real claims about the camper or the fastback crossover just yet, but it does say that the first production car based on these concepts will hit in July this year, with a new car following yearly for the next three years.

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