Mazda Files '6e' Trademark and Logo in Europe
Could we see Mazda's mid-sizer back as an EV?
Another week, another curious European trademark filing. Our resident sleuth has unearthed a pair of European Union Intellectual Property Office applications from Japanese brand Mazda, pertaining to "automobiles and their parts; electric cars and their parts." The filings include the " Mazda 6e" wordmark and the " 6e" logo, which you can see at the top of the page.
It's not a stretch to imagine this could signify the return of the Mazda6 sedan, only swapping out the internal combustion (or diesel) engine for a battery/motor combo. It's a timely filing too: the previous Mazda6 (also pictured above) is scheduled to wrap up production in Japan next month. Mazda pulled the mid-sizer from the Canadian and American markets back in 2021.
If this filing amounts to anything, it would represent a change to Mazda's naming conventions for EVs. As for what shape this would-be sedan could take, well, the 6 was handsome before; we don't doubt a new model, with the proportions afforded to it by say, the rear-drive-based CX-90 platform, could look just as svelte. And if it looks anything like the Iconic SP concept, uh, win. We wouldn't say no to a wagon either Mazda, thank you.
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Kyle began his automotive obsession before he even started school, courtesy of a remote control Porsche and various LEGO sets. He later studied advertising and graphic design at Humber College, which led him to writing about cars (both real and digital). He is now a proud member of the Automobile Journalists Association of Canada (AJAC), where he was the Journalist of the Year runner-up for 2021.
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