Here's How Much Electric Car Advertising Grew Last Year
In the rapidly evolving automotive industry, electric vehicles (EVs) have gained significant attention, as evidenced by the substantial increase in EV advertisements in the United States. Data from 2023 indicates that EV ads now constitute 7% of all automotive advertisements, a notable increase from just 1% in 2020. This trend underscores the growing emphasis automakers are placing on electric vehicles.
Leading Automakers in EV Advertising
In 2023, Nissan emerged as the top advertiser for electric vehicles, with an impressive 74,000 ad airings. Other key players included Lexus with 32,000 airings, Toyota at 31,000, Volkswagen with 29,000, and Hyundai at 23,000. This diverse participation indicates a wider acceptance and promotion of EVs across various automotive brands. Notably, several new manufacturers joined the EV ad space in 2023, including Lexus, Dodge, BMW, Polestar, and Kia, each contributing significantly to the overall number of EV ads.
Nissan's Dominant Advertising Campaign
Nissan's 2023 campaign, featuring the Ariya model with 389 horsepower and all-wheel drive, was particularly noteworthy. It was broadcast nearly 28,000 times nationwide, surpassing the total airings of many other automakers' EV ads. This indicates Nissan's aggressive approach in marketing its electric vehicles.
The Evolution of Automotive Advertising
The advertising landscape in the automotive sector consists of three tiers. Tier 1 encompasses national ads funded directly by the Original Equipment Manufacturers (OEMs), Tier 2 includes regional ads supported by dealer groups, and Tier 3 focuses on individual dealership brand awareness. Over recent years, there's been a shift towards EVs in Tier 1 advertising. Despite a general decrease in total Tier 1 ad airings since 2020, EV-specific airings have surged by over 392%, from 56.9K in 2020 to over 280K in 2023.
EV Market Growth and Future Trends
The electric vehicle market is experiencing significant growth, with nearly 1.2 million EVs sold in 2023. This makes EVs the fastest-growing category in car sales. While Tesla continues to hold a substantial market share, its dominance has decreased slightly. The increase in EV advertisements is aligned with this market trend and is expected to continue as automakers strive to establish a strong presence in the EV sector.
Conclusion
The surge in electric vehicle advertisements is a clear indicator of the shifting focus within the automotive industry. As more manufacturers enter the EV market and intensify their advertising efforts, electric vehicles are becoming increasingly mainstream. This trend is a response to consumer interest and global sustainability goals, signaling a significant shift in the automotive industry's future direction.
Become an AutoGuide insider. Get the latest from the automotive world first by subscribing to our newsletter here.
This article was co-written using AI and was then heavily edited and optimized by our editorial team.
Data from 2023 indicates that EV ads now constitute 7% of all automotive advertisements, a notable increase from just 1% in 2020. This trend underscores the growing emphasis automakers are placing on electric vehicles.
Leading Automakers in EV Advertising
In 2023, Nissan emerged as the top advertiser for electric vehicles, with an impressive 74,000 ad airings. Other key players included Lexus with 32,000 airings, Toyota at 31,000, Volkswagen with 29,000, and Hyundai at 23,000. This diverse participation indicates a wider acceptance and promotion of EVs across various automotive brands. Notably, several new manufacturers joined the EV ad space in 2023, including Lexus, Dodge, BMW, Polestar, and Kia, each contributing significantly to the overall number of EV ads.
Nissan's Dominant Advertising Campaign
Nissan's 2023 campaign, featuring the Ariya model with 389 horsepower and all-wheel drive, was particularly noteworthy. It was broadcast nearly 28,000 times nationwide, surpassing the total airings of many other automakers' EV ads. This indicates Nissan's aggressive approach in marketing its electric vehicles.
The Evolution of Automotive Advertising
The advertising landscape in the automotive sector consists of three tiers. Tier 1 encompasses national ads funded directly by the Original Equipment Manufacturers (OEMs), Tier 2 includes regional ads supported by dealer groups, and Tier 3 focuses on individual dealership brand awareness. Over recent years, there's been a shift towards EVs in Tier 1 advertising. Despite a general decrease in total Tier 1 ad airings since 2020, EV-specific airings have surged by over 392%, from 56.9K in 2020 to over 280K in 2023.
EV Market Growth and Future Trends
The electric vehicle market is experiencing significant growth, with nearly 1.2 million EVs sold in 2023. This makes EVs the fastest-growing category in car sales. While Tesla continues to hold a substantial market share, its dominance has decreased slightly. The increase in EV advertisements is aligned with this market trend and is expected to continue as automakers strive to establish a strong presence in the EV sector.
Conclusion
The surge in electric vehicle advertisements is a clear indicator of the shifting focus within the automotive industry. As more manufacturers enter the EV market and intensify their advertising efforts, electric vehicles are becoming increasingly mainstream. This trend is a response to consumer interest and global sustainability goals, signaling a significant shift in the automotive industry's future direction.
This article was co-written using AI and was then heavily edited and optimized by our editorial team.
More by AutoGuide.com Staff
Comments
Join the conversation