Tokyo Auto Salon 2010: Honda's Insight Goes Modulo
Honda is hoping to build a following with its line of Modulo parts in Japan, in a bid to replicate the the success that Mugen has had. On display at the Tokyo Auto Salon, Honda showcased three different Modulo-equipped versions of its Insight hybrid.
First up is a mostly stock looking Touring Modulo Insight, featuring a short list of Modulo parts than can be purchased through dealerships. Up next is the Modulo Touring race car (yup, a hybrid race car), which Honda is using to build awareness and credibility for its Modulo line of parts.
Finally, Honda displayed its Insight Sports Modulo Concept, which takes a look at where Modulo parts may go in the future. The Modulo Concept carries a theme of “Exciting Eco” and is equipped with a new front bumper, lower grille, diffuser and LED lighting. The wheels are certainly interesting, looking like some of the aerodynamic designs currently used in Formula One.
GALLERY: Modulo Equiped Honda Insights
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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