As a part of a larger press conference held today Fiat CEO Sergio Marchionne outlined the product plans for each of the Italian automakers brands – including Ferrari. In an unprecedented move, Marchionne laid bare his plans, likely in an attempt to shore up support for a company that continues to lose money and which made a risky move in buying into the failed Chrysler corporation.
In total, four new Ferrari models are set to debut by 2014, with a steady progression that is mostly expected. Coming first is a replacement for the 612 Scaglietti, as well as a spider (convertible) version of the new 458 Italia. Both models will launch in 2011.
The following year will be considerably more exciting, however, with the launch of a successor to the 599 GTB, as well as a replacement for the Enzo. Then in 2013, Ferrari will debut an updated version of the California.
Fiat has big hopes for the Maserati/Ferrari side of the company, and plans to focus on increased differentiation between models. This will also include two new Maserati models that will slot in underneath the GranTurismo in the current lineup.