Report: Four New Ferraris Coming in Next Three Years Says Fiat CEO
As a part of a larger press conference held today Fiat CEO Sergio Marchionne outlined the product plans for each of the Italian automakers brands – including Ferrari. In an unprecedented move, Marchionne laid bare his plans, likely in an attempt to shore up support for a company that continues to lose money and which made a risky move in buying into the failed Chrysler corporation.
In total, four new Ferrari models are set to debut by 2014, with a steady progression that is mostly expected. Coming first is a replacement for the 612 Scaglietti, as well as a spider (convertible) version of the new 458 Italia. Both models will launch in 2011.
The following year will be considerably more exciting, however, with the launch of a successor to the 599 GTB, as well as a replacement for the Enzo. Then in 2013, Ferrari will debut an updated version of the California.
Fiat has big hopes for the Maserati/Ferrari side of the company, and plans to focus on increased differentiation between models. This will also include two new Maserati models that will slot in underneath the GranTurismo in the current lineup.
[Source: AutoNews]
With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.
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