Report: Maserati Adding Two More Affordable Models to Lineup
Maserati is looking to expand down-market, with plans to introduce two new models in the next five years. The two models will span a rather significant price point, ranging from 55,000 to 70,000 Euros (roughly $74,000 to $94,000 U.S.). Currently the lowest price Maserati in the brand’s lineup is the GranTurismo, which starts at $118,000.
There’s no word on what sort of vehicles the new Maseratis will be, with speculation ranging from a more entry-level sport coupe to a BMW 5 Series GT competitor. It has been reported that the next Quattroporte platform will spawn new Alfa Romeo models and other reports have suggested Maserati branded versions of those cars are also in the works. We’ve even heard rumors that future Maserati models could be powered by a version of Chrysler’s new 3.6-liter Pentastar V6 – but changed considerably with a displacement of 3.0-liters, direct-injection and twin-turbos.
With sales of Maseratis taking a considerable slump as of late, the plan to increase the brands product offering is part of Fiat CEO Sergio Marchionne’s new 5-year plan for the Italian automaker. Marchionne said that the addition of two new Maserati models would increase revenues for the Ferrari/Maserati business from 2 billion Euros in 2009 to 3.5 billion Euros in 2014. That being said, it’s clear Fiat has high hopes that these two new Maserati models will represent a considerable volume of total sales.
[Source: AutoNews]
With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.
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I pray for all the best for MASERATI.I worked at the MASERATI dealership on Caton ave. in baltimore maryland in the late 1980's during the bi-turbo years.We had one of the top three best mechanics in AMERICA.HAPPY-NEW YEAR from lakewood,colorado