- Alfa Romeo
- Aston Martin
- Land Rover
Maybach was the pinnacle of Daimler’s extensive portfolio until a couple years ago when the revival of this historical division fizzled out like a New Year’s resolution two weeks into February. The failure was hardly unexpected as many wealthy individuals had never heard of the brand nor could they afford its products, even with 4,800-month financing. A long-wheelbase Maybach 62 could be optioned past the million-dollar mark, a manicured middle finger to the economically disadvantaged affluent.
Everybody loves talking about millennials but nobody does anything about them. Roughly speaking, this demographic encompasses young – and not-so-young – folks born in the early 1980s to about 2000. With birth years spanning two decades, this is a huge group of very diverse people.
With Daimler losing almost $500,000 for each Maybach sold, it’s no surprise that the luxury brand has been laid to rest . And now to help move the remaining inventory of 23 models, Maybach dealers have been granted an astonishing $100,000 cash in direct-to-dealer discounts.
Car enthusiasts probably cringed during Jay-Z and Kanye West’s “Otis” video as the duo mangled a Maybach 57, but the joke seems to be on them now.
The irreverently-altered Maybach was supposed to bring between and estimated $100,000 and $150,000 at auction. That money was meant to go, at least in part, to the Save the Children Charity.
Unfortunately, as the audacious music stars learned, people don’t really like the idea of spending that kind of money on what amounts to a disfigured and outdated Maybach. The car earned $60,000 — an less than a quarter of its original value. While that’s chump change to own an ultra-exclusive Maybach (especially because the company is gone), it’s still a lot to pay for junk.
It’s too bad one of the music moguls didn’t just “give” it to the other as a memento of the video shoot. They could have collectively donated more to the charity without breaking much of a sweat. Heck it wasn’t so long ago that Birdman gave his brother and Lil Wayne Rolls-Royce Ghost and Bentley Mulsanne respectively.
Nonetheless, Save the Children is probably grateful for whatever money it got, regardless of wasted potential. At least it still raised more than Justin Bieber‘s Hyundai Genesis, though even that is questionable considering the Hyundai sold for more than its original MSRP.
You can watch the music video after the break.
Although Daimler has announced the discontinuation of the Maybach brand, young money ballers, shot-callers now have the opportunity to bid on what’s arguably the most notorious Maybach of all.
Starring in the Jay-Z and Kanye West “Otis” music video, the chopped “Mad Max” Maybach will be put on the block by auction house Phillips de Pury & Co. at the New York Contemporary Art Evening sale on March 8. All proceeds of the Maybach auction will be donated to Save the Children. Previously, this vehicle was also up for auction to benefit the victims of drought in East Africa.
Burning rubber in four-wheel drifts and spitting fire in the process, Rockafella’s insane whip is estimated to raise between $100,000 to $150,000. Considering Jay-Z and Kanye’s handiwork left us with half a car, it seems appropriate for its estimate to be half the value of a Maybach 57 when new.
However, that does not mean the brand will vanish off the face of the Earth, thanks to a coach-building company called Xenatec. They take a four-door Maybach 57S and get rid of two of its doors. Since they kept the wheelbase the same as the donor car, they gave it longer doors and a sleek coupe body to fill in the gap.
The list of the Top 10 most expensive new cars is even more shocking that you might expect. Released by Forbes, you can forget the Ferrari 458 or the $300,000 Lamborghini Aventador because even at the low end of the scale these models start at right around the one million mark.
Now according to sources, the union has broken before it even started, citing money issues. If the deal had stayed intact, Aston Martin would have built the next generation models of the Maybach 57 and 62. In return, Aston Martin would have benefited from Mercedes-Benz‘s hybrid technology, the 4.6-liter twin-turbo V8 and platforms for the 2012 M-class and 2013 S-class.
Kim Kardashian’s star-studded wedding will feature a fleet of white Rolls-Royce Phantom and Maybach 62 limousines, as befitting a celebrity wedding.
The Kardashians worked out a deal with Platinum Motorsports (which customizes vehicles for athletes and celebrities like David Beckham) to provide this sterling example of conspicuous consumption, which the company said was not a challenge. All the cars will be chauffer-driven, and will ferry guests around for optimal paparazzi exposure.
Plus, Kardashian insisted every vehicle be white… not matte black.
Curious about these Platinum Motorsports ballers? Check out the video after the jump:
Remember Maybach? Of course not, we’re in a recession. But back in the day, when the grass was green and birds sang sweetly in the forests, Mercedes’ experiment with ultra-luxury was quietly shuttered after people decided that two-tone paint wasn’t compelling enough a reason to buy what looked like a melted S-Class owned by Simon Cowell.
The slow-selling luxurious Maybach may be in trouble and we will find out by July 1. Mercedes parent company Daimler AG is trying to decide what to do with the Maybach company after slumping sale issues. Daimler will either axe the car or possibly partner with British car-maker Aston Martin for a second-generation car.
Rapper Birdman (Bryan Williams), also co-founder of Cash Money Records, has apparently spent $8,000,000 on the 700-hp Maybach Exelero. The above pic was taken and tweeted by Birdman on his Twitter account along with the $8 million claim a couple of weeks after he was quoted with saying “They got this new Maybach that I want that costs $8 million, I gotta have it.”
When some other manufacturers announce armored variants of their vehicles, we sometimes wonder why. When Maybach announces an armored variant of their 62 luxury sedan, we wonder what took them so long. The engineers over at Sindelfingen, Germany, equipped Maybach’s 62 with integrated safety systems to suit all the very important people that need protection while traveling in the ultimate luxury sedan.
Earlier this year, German Tuner Xenatec announced that they’d be producing Maybach’s 57S Coupe. And now just in time for the new year, Xenatec has the first one released to the public and it’s for sale up on JamesList. The asking price for the first of 100 limited units is a little shy of $950,000.
It’s no secret that the revival of the Maybach brand by Mercedes parent company Daimler has been a flop. Perhaps it’s because of how much the cars shared with their S-Class counterparts, but apart from the odd Russian oligarch, the world’s wealthiest folks have decided to stick with faithful British brands like Bentley and Rolls-Royce when it comes to their ultra-luxury needs.
It’s amazing to see what a design team can do when they don’t have their arms tied by accountants. For the 2010 LA Auto Show‘s annual Design Challenge, automakers were invited to create a vehicle that is good for the environment, attractive and exciting to drive, but it also much be safe, seat four and weigh less than 1,000 lbs.