Maybach May Die Or Be Reborn, British Style, With Help From Aston Martin
The slow-selling luxurious Maybach may be in trouble and we will find out by July 1. Mercedes parent company Daimler AG is trying to decide what to do with the Maybach company after slumping sale issues. Daimler will either axe the car or possibly partner with British car-maker Aston Martin for a second-generation car.
According to CEO Dieter Zetche, “there is a higher likelihood to come to a positive decision” for a new-generation of Maybach if a partner joins production. Zetche did confirm that Daimler has been discussing a partnership with Aston Martin and that there are no other prospects. A concept for the next-generation Maybach has been designed but a final decision has not been made, according to Zetche. Daimler invested over $1 billion on development for the Maybach, but “it was not a good investment for a small-volume vehicle.”
Slow-selling would be an understatement. Only 157 Maybachs were sold last year, according to IHS Automotive, far short of the Mercedes- Benz goal of 1,500 units.
If Aston Martin produces the Maybach, the British automaker would be inclined to buy engines (V8 and V12) and transmissions (seven-speed automatic) from Mercedes-Benz but would implement them into other Aston Martin vehicles.
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[Source: Automotive News]