Tire Maintenance Takes Center Stage with EVs
The automotive industry is undergoing a transformative phase with the rising popularity of electric vehicles (EVs). A recent survey by CDK Global, "EV Service: Today and Tomorrow," reveals key insights into this shift, particularly highlighting the growing importance of tire maintenance. With electric vehicles becoming more commonplace, the traditional focus on oil changes is giving way to a new emphasis on tire care.
Dealership Perspectives on EVs: Mixed Yet Inevitable
The survey, which included 188 dealership professionals, reveals a mixed reception towards electric vehicles. Despite varying attitudes, there's a clear acknowledgment of the inevitiveness of EVs in reshaping both the sales and service sectors. About 85% of the participants are already servicing electric vehicles.
Expectations for Service and Warranty Work
Although only 53% of respondents have a positive outlook on EV services, a majority foresee a positive impact on repair orders and warranty work. Specifically, 88% expect an increase in repair order volume, and 89% anticipate a rise in EV warranty volume. Over the next three years, 78% predict a surge in EV service revenue.
Common Issues and the Unique Needs of EVs
Electric vehicles, being technologically advanced, tend to face unique issues leading to more service visits. Software problems are the most common, followed by tire and technical display issues. The heavy batteries in EVs necessitate regular tire rotations, making tire maintenance a crucial aspect of EV care.
Dealerships and Customer Retention
Most dealerships expect that the introduction of EVs will either maintain or boost service-customer retention. They have a competitive edge due to specialized training in EV maintenance. However, training existing technicians for EV service poses a challenge, with 42% showing resistance to undergoing such training.
Strategies for Encouraging EV Training
To overcome resistance to EV training, it is suggested that dealerships frame it as an opportunity to future-proof technicians' careers. Incentives such as salary raises, extra vacation days, or bonuses could be effective in encouraging technicians to embrace EV training.
Key Takeaways for the Future of EV Service
The growing prevalence of EVs presents a promising opportunity for service departments to increase their revenue, contrary to concerns about reduced service needs.
In summary, the rise of electric vehicles is not only changing the automotive industry's landscape but also reshaping the focus of vehicle maintenance, with tire care becoming increasingly important. Dealerships have a critical role in adapting to these changes, ensuring they are equipped to meet the evolving needs of EV owners.
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This article was co-written using AI and was then heavily edited and optimized by our editorial team.
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