Nissan Ariya Pricing Falls Dramatically

Nissan has announced sweeping price cuts for the Ariya EV. MSRP is now set at $40,980 for the front-wheel drive Engage model with the 63 kWh battery. Nissan says that while the price for the Engage trim falls $3,600 with other trim levels seeing cuts up to $6,000. We’ve included a graph of the Ariya’s revised pricing below for full comparison, but the biggest discounts are reserved for the following trims (we’ve included last year’s pricing for comparison): Venture+ ( prev. $47,190) Evolve+ $50,190 Engage+ AWD ($51,190) Empower+ ($53,690) Evolve+ AWD ($54,190), and the Platinum+ AWD ($60,190).


It’s no secret that demand for EVs has begun to stagnate recently, and Nissan’s revised pricing structure for the Airya will hopefully help to entice buyers. Still, the new pricing is offset by the current model’s lack of one-pedal drive and slower DC fast-charging rates. Nissan hasn’t yet said when the model will hit showrooms.

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Chase Bierenkoven
Chase Bierenkoven

Chase is an automotive journalist with years of experience in the industry. He writes for outlets like Edmunds and AutoGuide, among many others. When not writing, Chase is in front of the camera over at The Overrun, his YouTube channel run alongside his friend and co-host Jobe Teehan. If he's not writing reviews of the latest in cars or producing industry coverage, Chase is at home in the driver's seat of his own (usually German) sports cars.

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