Daimler Lost $500,000 For Each Maybach Sold
When Mercedes-Benz announced the termination of its superluxury Maybach brand, Daimler CEO Dieter Zetsche said succinctly, “It would not be sensible to develop a successor model for the current Maybach.”
Now we know why. After a seven year stint of Maybach production, the marque has only sold approximately 3,000 units. What’s more, CAR had calculated that Daimler lost an unfathomable $500,000 for each Maybach sold.
With an initial investment of $1.3 billion, Daimler created Maybach to challenge Rolls Royce for hyper-luxury supremacy. However, while Rolls Royce enjoyed record success in China, Maybach had only sold around 200 vehicles in 2011. While the absence of Maybach will be dearly missed by rappers and drug cartels alike, Mercedes-Benz had announced the revival of its Pullman limo by 2013, which should fill the void perfectly.
[Source: CAR Magazine]