Maybach Officially Dead

Jason Siu
by Jason Siu
maybach officially dead

Last year in November, Mercedes made the decision to give its ultra-luxury Maybach brand the axe. That day has finally come, as the German automaker confirmed that all Maybach models will be discontinued for the 2013 model year.

So whoever owns the abandoned Maybach 57 might want to go pick it up, since it might become a collectible now. And since it was no surprise that the Maybach brand was finally killed off, the German automaker didn’t even make any sort of formal announcement about it. In fact, a price list of 2013 models were released and it simply just had the word ‘discontinued’ for the Maybach models.

It was inevitable though, as Daimler lost $500,000 for each Maybach sold; and most recently, its dealerships were granted $100,000 in cash rebates to liquidate the remaining inventory.

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