Scion Releases Augmented Reality Racing Game To Promote 2011 Scion TC
Not to be outdone by the folks at Nissan, Scion has released its own augmented reality experience on the Web to promote the all new 2011 Scion tC. And just to one-up their competition, Scion’s application utilizes Flash and works straight on the website instead of having to download an application. Plus, it’s an interactive game rather than just showing off the features of the car.
Basically the application consists of a steering wheel that you are able to point towards your webcam and steer in order to control the virtual tC. The goal is to avoid all the obstacles in your way in order to achieve the fastest time through the city. And if you don’t have a webcam, you could play it in keyboard mode, though it’s not very exciting that way.
Our only major complaint is that the game doesn’t really show off the tC – although it should help generate some buzz. And besides, the rest of the website does its job of of highlighting the car.
So head on over to the website to Take On The Machine.
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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