Not to be outdone by the folks at Nissan, Scion has released its own augmented reality experience on the Web to promote the all new 2011 Scion tC. And just to one-up their competition, Scion’s application utilizes Flash and works straight on the website instead of having to download an application. Plus, it’s an interactive game rather than just showing off the features of the car.
Basically the application consists of a steering wheel that you are able to point towards your webcam and steer in order to control the virtual tC. The goal is to avoid all the obstacles in your way in order to achieve the fastest time through the city. And if you don’t have a webcam, you could play it in keyboard mode, though it’s not very exciting that way.
Our only major complaint is that the game doesn’t really show off the tC – although it should help generate some buzz. And besides, the rest of the website does its job of of highlighting the car.
So head on over to the website to Take On The Machine.