Nissan Juke Augmented Reality App Will Mess With Your Head [video]
So you think Facebook, Twitter and YouTube social network marketing is where it’s at? Thought it was brilliant when your favorite company made an iPhone or Android app? Well go ahead and shove it all aside and make room for Total Immersion and their new (non cell phone) application to promote the Nissan Juke in the UK.
It’s really difficult to express in words what this application does, but you simply download their program for PC or MAC, install it and turn on your webcam. From there, you shove the printed graphic on the back of the brochure to your webcam and watch it come to life.
And what does it exactly do? Well, it’s much easier to view the video after the break, but by simply interacting with the back of your brochure, the application comes to life with a fancy Nissan Juke virtually overlaid. It’s like interacting with something in front of you along with something that isn’t. Does that make sense? We figured not, so just watch the video in awe.
[Source: Nissan UK]
Read AutoGuide’s 2011 Nissan Juke Review by Clicking Here
Get more Nissan Juke news and info at JukeForums.com
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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