Volkswagen Incorporates Clever Audio Ad In Newspaper
We can’t honestly tell you the last time we picked up a newspaper to see what was going on inside it. But we’re guessing people out in India still start their day off by opening up The Times of India. Volkswagen did a clever print advertising campaign by incorporating an audio ad whenever someone unfolded the newspaper. Basically an audio chip was fitted inside the pages that played an endlessly-looped message until you closed the paper. And to make sure it doesn’t die out quickly? The chip features a photodiode, a neat little piece of technology that can convert light into voltage.
There’s a video after the break showing off the ad, and it looks like most of the readers found it pretty clever rather than annoying. In fact, someone even tweeted that people in Mumbai are buying the newspaper just to check out the ad in person – so it looks like the gimmick worked.
Our major question is…what took someone so long to come up with this idea? (Especially as we’ve been seeing greeting cards with messages like this for years). Unfortunately newspapers as a whole are a dying breed, but it’ll be interesting if clever campaigns like this can rejuvenate that form of media.
[Source: Wired]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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