Each year J.D. Power ranks numerous categories in the automotive sector, the latest being customer satisfaction with their purchase experience. In other words, the results of the Sales Satisfaction Index Study show how consumers rank their dealerships.
Tops on the list of “Mass Market Brands” for 2010 is MINI, followed by Mercury in 2nd place and GMC in 3rd. Falling below the average are big names like Honda and Toyota with Nissan ranking the lowest with just 707 points out of a possible 1,000.
In the Luxury Brand category, Jaguar took the top spot (for the 3rd year in a row), followed by Cadillac and then Mercedes-Benz, while Volvo ranked lowest, just below Audi.
Of note, Honda luxury brand Acura fell below the average in the luxury class, as did Nissan’s Infiniti brand.
The annual survey conducted by J.D. Power ranks the new-vehicle purchase experience based on customer satisfaction, which is calculated based on four factors: working out a deal (33 percent), the salesperson (25 percent), the delivery process (21 percent), and the dealership facility (20 percent).
Dealer satisfaction is more important that you might expect, with the J.D. Power survey showing that 52 percent of people cited how they re treated by their dealeras a reason to purchase a vehicle there, while just 38 percent said vehicle price was the reason for the dealer.
See after the jump for the complete lists of dealers by automaker and how they ranked: