Jaguar, MINI Top J.D. Power Sales Satisfaction Index

Jaguar, MINI Top J.D. Power Sales Satisfaction Index

Jaguar and MINI have topped the latest J.D. Power and Associates Sales Satisfaction Index.

Both British automakers are keeping their customers satisfied at their dealerships, with Jaguar ranking highest among luxury brands and MINI taking the prize for non-luxury brands. The annual survey asks customers how satisfied they were with their dealership sales experience.

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According to the study, customers were more satisfied with their car-buying experience if the salesperson used a tablet during the process. Only 10 percent of dealership salespeople used tablets during the sales process, marking a three-percent increase compared to 2012. Satisfaction among buyers were highest for those that were presented payment options on a computer or tablet.

Overall however, satisfaction with the dealership sales experience rose nine points from last year, improving to 673 out of a 1000-point scale.

As for who finished behind Jaguar in the luxury category, second place went to Porsche followed by Lexus, Infiniti and Mercedes-Benz. MINI has topped the rankings for the fourth straight year with a score of 718, up six points from last year. Rounding off the top three of non-luxury brands are Buick and Chevrolet. Placing at the bottom were four Chrysler Group brands: Chrysler, Dodge, Jeep and Ram.

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[Source: Automotive News]

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