Both British automakers are keeping their customers satisfied at their dealerships, with Jaguar ranking highest among luxury brands and MINI taking the prize for non-luxury brands. The annual survey asks customers how satisfied they were with their dealership sales experience.
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According to the study, customers were more satisfied with their car-buying experience if the salesperson used a tablet during the process. Only 10 percent of dealership salespeople used tablets during the sales process, marking a three-percent increase compared to 2012. Satisfaction among buyers were highest for those that were presented payment options on a computer or tablet.
Overall however, satisfaction with the dealership sales experience rose nine points from last year, improving to 673 out of a 1000-point scale.
As for who finished behind Jaguar in the luxury category, second place went to Porsche followed by Lexus, Infiniti and Mercedes-Benz. MINI has topped the rankings for the fourth straight year with a score of 718, up six points from last year. Rounding off the top three of non-luxury brands are Buick and Chevrolet. Placing at the bottom were four Chrysler Group brands: Chrysler, Dodge, Jeep and Ram.
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[Source: Automotive News]
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