Jaguar, MINI Top J.D. Power Sales Satisfaction Index
Jaguar and MINI have topped the latest J.D. Power and Associates Sales Satisfaction Index.
Both British automakers are keeping their customers satisfied at their dealerships, with Jaguar ranking highest among luxury brands and MINI taking the prize for non-luxury brands. The annual survey asks customers how satisfied they were with their dealership sales experience.
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According to the study, customers were more satisfied with their car-buying experience if the salesperson used a tablet during the process. Only 10 percent of dealership salespeople used tablets during the sales process, marking a three-percent increase compared to 2012. Satisfaction among buyers were highest for those that were presented payment options on a computer or tablet.
Overall however, satisfaction with the dealership sales experience rose nine points from last year, improving to 673 out of a 1000-point scale.
As for who finished behind Jaguar in the luxury category, second place went to Porsche followed by Lexus, Infiniti and Mercedes-Benz. MINI has topped the rankings for the fourth straight year with a score of 718, up six points from last year. Rounding off the top three of non-luxury brands are Buick and Chevrolet. Placing at the bottom were four Chrysler Group brands: Chrysler, Dodge, Jeep and Ram.
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[Source: Automotive News]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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