El Camino "Very Unlikely" Says GM Marketing Boss
Perhaps you’ve read the incessant chatter about the return of the Chevrolet El Camino. Well, it’s not going to happen. Thank God!
Last week General Motors Chief Marketing Officer Joel Ewanick joined Twitter and said (loosely speaking) that if 100,000 people commented on a Jalopnik post, then they’d revive the classic badge, allowing us to pull into a Chevy dealership, trade in our Honda Accord Crosstour, and cruise out in retro bliss.
Willing to play the game, GM even make an effort to create an El Camino Facebook page and a link to the Jalopnik story. At last update the that story had just under 4,000 replies, 11,000 Facebook likes, 137,000 views and 5,000 more Facebook posts.
Those ignoble efforts seem to be in vain, however, with Ewanick tweeting this morning that a return for the El Camino is “very unlikely”.
Perhaps there are a select few who will be genuinely saddened by this news and who actually would have purchased such a vehicle. As for the rest, well, they’re likely either having some fun at GM’s expense or they’re automotive journalists who love cars ironically. If you fall into the former camp, there’s always the Subaru Baja.
With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.
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Bring them back GM! And no we don't only want the 60k dollar version with the corvette engine give us some options and you will sell a ton of them.
i would sure purchase on. I ordered a '72 model, loved it and was T-boned which totaled it. did not replace it but sure would like to have a 2014 model.