The Chrysler 200-based Lancia Flavia, unveiled at March’s Geneva Auto Show, may never see the light of day beyond the auto show floor, according to the latest reports from a Dutch publication.
Parent company Fiat was apparently concerned that the Flavia would not be profitable enough to sell as a Lancia, and would not sell in large enough volumes. European consumers were never fans of the Chrysler Sebring, the 200′s predecessor, and a simple re-badge is unlikely to win them over.
Lancia will apparently wait until 2013 for an all-new 200 to debut, one designed with European consumers in mind. In the meantime, Lancia will sell a re-badged version of the Chrysler 300, a poor seller, but one flashy and competent enough to make a splash in the marketplace.
[Source: Left Lane News]