Sports Illustrated Phantom Model Markets Mustangs
The latest issue of Sports Illustrated features the Ford Mustang with a swimsuit model, but you can’t see her face. The rabbit hole deepens when you search her name: Dalena Henriques. You will find that there is no information about her on the web. That’s because she doesn’t exist.
Ford is using the allure created by this mystery model to advertise the Mustang. The hook? Use a faceless model with a name you have never heard to draw your attention enough to search for her online. That search leads to dalenahenriques.com where all you access is more pictures of the Mustang.
Using super models is not a new practice in the automotive advertising world, just look at the Ram Laramie Limited campaign or the Lexus GS commercial.
Using a Jane Doe, however, is one hell of a wily marketing tactic.
Stephen covers all of the day-to-day events of the industry as the News Editor at AutoGuide, along with being the AG truck expert. His truck knowledge comes from working long days on the woodlot with pickups and driving straight trucks professionally. When not at his desk, Steve can be found playing his bass or riding his snowmobile or Sea-Doo. Find Stephen on <A title="@Selmer07 on Twitter" href="http://www.twitter.com/selmer07">Twitter</A> and <A title="Stephen on Google+" href="http://plus.google.com/117833131531784822251?rel=author">Google+</A>
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