2013 Ford Fusion Start-Stop System Priced at $295

Jason Siu
by Jason Siu

The 2013 Ford Fusion will be the first non-hybrid midsize sedan in America to have Auto Start-Stop technology when it goes on sale this fall. Those that want the fuel-saving technology will have to shell out $295 for it.

The start-stop will be an option, since the American automaker is well aware that not every consumer will want their engine to shut off at every traffic light or when sitting idly in traffic. Offered only on the 1.6L EcoBoost model, Ford estimates that start-stop can improve fuel efficiency by 3.5-percent overall and as much as 10-percent for city drivers.

Over a five year span, that calculates to almost $1,100 in savings at today’s fuel prices compared to other midsize competitors. Ford projects the 1.6L EcoBoost-powered Fusion can deliver a projected 36-mpg highway economy; we’re unsure if that is with or without the start-stop tech.

“Idling vehicles are consuming energy without doing any work,” said Birgit Sorgenfrei, Ford’s Auto Start-Stop program manager. “They’re also producing exhaust gases in a concentrated space that can contribute to air quality problems like smog.”

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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