Jeep Wrangler Diesel a Possibility Hints CEO
The Moab Easter Jeep Safari gave us six new Jeep concepts last week that were exciting to see and gave us a sneak preview at what Jeep may have in the works for the future.
While speaking about the concepts was the main focus of CEO Mike Manley at the Moab Easter Jeep Safari, he also hinted at the possibility that the next-generation Wrangler might come in a diesel variant. At the end of the video highlighting the Moab Easter Jeep Safari models, Manley said, “For me as we think about how Wrangler develops into the future, there are a few things we get constant feedback on. One is diesel and one is pickup.”
And like most automakers that just slightly hint at future models, Manley elaborated that feedback is clearly taken into consideration as Jeep ventures down the early stages of planning for the next-generation Wrangler. It’s clear that Jeep is willing to listen to its enthusiasts on the next-generation Wrangler development, but that doesn’t always indicate what the vast majority of consumers would want.
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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Not sure why Jeep would look to see what the market will be for a GC Diesel before possibly offering Diesel in the Wrangler? Seems like two different market types to me. I'm a Wrangler guy and would jump to buy a Diesel Wrangler, but would not even think twice about a GC Diesel. Seems like the Wrangler market has said for yrs. 'give me Diesel'. Not sure I ever heard a GC person say that!
build it, bring it, and i'll buy it. just that damn simple... i have bought a new jeep every four years for the past twenty years, but i have bought the last god damn one until you get that diesel in a jk!