Alfa Romeo US Launch Not on Schedule
The highly anticipated relaunch of the Alfa Romeo brand in the American market could see some delays, as Fiat– Chrysler CEO Sergio Marchionne is expected to release a new timetable on the Italian automaker’s global expansion plans on October 30th, 2012.
Originally, Alfa Romeo hoped to be reintroduced to Americans by the end of this year with a limited run of 4C coupe models. The Giulia sedan was then proposed to be part of the automaker’s lineup by 2014. It now appears that none of that is on schedule, with the 4C production model likely heading to next year’s Detroit Auto Show for a debut. Meanwhile, the timing for the Giulia is still up in the air, at least until October 30th.
Despite constant delays in Alfa Romeo’s return to the US, the future is bright with the automaker announcing a formal partnership with Mazda. The deal with the Japanese automaker could become long term with many Alfa-branded models to come.
For now we’ll keep our fingers crossed that Marchionne will bring some good – and realistic – news on October 30th.
[Source: Automotive News]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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