Alfa Romeo, Mazda Partnership Could Result in Multiple Cars
If the Alfa Romeo and Mazda collaboration has even half the success of Toyota and Subaru‘s collaboration on the FR-S/BRZ, it would be no surprise that more than one sports car will come as a result.
Back in May, Fiat CEO Sergio Marchionne expressed his interest in expanding the relationship with Mazda beyond just one car and it appears that Mazda CEO Takashi Yamanouchi shares the same sentiments. The first project between the automakers will result in a new Alfa Romeo sports convertible based on the Miata, and all parties involved are already thinking about the future.
“We want to achieve success with the MX-5 and Spyder project first,” Yamanouchi said. “We can learn more about each other and see what opportunities exist.”
On paper, this relationship could prove to be more successful than what came from Toyota and Subaru. Fiat has the economies of scale to help the Japanese automaker, while Mazda has the engineering expertise to build a worthy sports cars in today’s era.
[Source: The Truth About Cars]
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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The Spyder is a great start, an X-19 and a Coupe based sports car next! Hint hint :)
Japanese reliability with Italian style! It's the best of both worlds!