Porsche Sets US Sales Record in 2012
Porsche sold 35,043 cars sold in the U.S. in 2012, setting a sales record and increasing 21 percent year-over-year.
“2012 was truly a momentous year for Porsche in the U.S.,” said Detlev von Platen, president and CEO of Porsche Cars North America. “Not only did we launch the all-new, seventh-generation 911, the completely redesigned Boxster and our first diesel model, we set records in nearly all aspects of our business, achieving top-tier results in many high-ranking industry quality and customer satisfaction studies while growing our share in the luxury market.”
SEE ALSO: 2013 Porsche 911 Carrera S Review
The previous sales record was set in 2007, when the brand sold 34,693 vehicles in the U.S. For 2013, the new 911 Carrera and Carrera S Coupe and Cabriolet models contributed heavily to the record, improving 42 percent over 2011 to sell a total of 8,528.
And of course, the brand’s sales powerhouse, the Cayenne, increased 20 percent over 2011 to sell a total 15,545 units in 2012. Of those, 10 percent of Cayennes sold were diesels, which only went on sale this past September.
Porsche also set a global sales record in 2012, which it is hoping to break in 2013 with the introduction of new models.
Discuss this story at Luxury4Play.com
Stephen covers all of the day-to-day events of the industry as the News Editor at AutoGuide, along with being the AG truck expert. His truck knowledge comes from working long days on the woodlot with pickups and driving straight trucks professionally. When not at his desk, Steve can be found playing his bass or riding his snowmobile or Sea-Doo. Find Stephen on <A title="@Selmer07 on Twitter" href="http://www.twitter.com/selmer07">Twitter</A> and <A title="Stephen on Google+" href="http://plus.google.com/117833131531784822251?rel=author">Google+</A>
More by Stephen Elmer
Comments
Join the conversation