Porsche sold 35,043 cars sold in the U.S. in 2012, setting a sales record and increasing 21 percent year-over-year.
“2012 was truly a momentous year for Porsche in the U.S.,” said Detlev von Platen, president and CEO of Porsche Cars North America. “Not only did we launch the all-new, seventh-generation 911, the completely redesigned Boxster and our first diesel model, we set records in nearly all aspects of our business, achieving top-tier results in many high-ranking industry quality and customer satisfaction studies while growing our share in the luxury market.”
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The previous sales record was set in 2007, when the brand sold 34,693 vehicles in the U.S. For 2013, the new 911 Carrera and Carrera S Coupe and Cabriolet models contributed heavily to the record, improving 42 percent over 2011 to sell a total of 8,528.
And of course, the brand’s sales powerhouse, the Cayenne, increased 20 percent over 2011 to sell a total 15,545 units in 2012. Of those, 10 percent of Cayennes sold were diesels, which only went on sale this past September.
Porsche also set a global sales record in 2012, which it is hoping to break in 2013 with the introduction of new models.
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