Superman Themed Kia Optima Hybrid Looks Bad for a Good Cause

Craig Cole
by Craig Cole

Swooping in to save the world from evil, or at least this week’s Chicago Auto Show from boredom, Kia’s Superman-inspired Optima Hybrid is an interesting concept car to say the least.

This car is the result of an ongoing collaboration between the automaker, Super Street magazine and DC Entertainment. It’s part of a 10-month, eight-vehicle partnership that’s highlighting the famous “Justice League” super heroes. In case you’re wondering, that illustrious group includes Batman, Wonder Woman, Green Lantern, The Flash, Aquaman, Cyborg and of course, Superman.

An eighth vehicle will be the final in this “super” series and will be an amalgamation of all the Justice League characters.

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As for this car, it’s not your standard Kia Optima Hybrid. It’s been widened with special fenders, which give it a mean look. It also features an adjustable suspension system that can rise up and drop down with the push of a button, plus it has a giant Superman logo on the hood.

The look will certainly grab attention in traffic, but don’t think designers forgot about the interior. It’s spruced up with some “man of steel” upgrades as well. The car’s front seats and steering wheel are emblazoned with the famous “S” shield.

The cooperation between Kia, Super Street and DC Entertainment is a joint effort between them to raise awareness of the “We Can Be Heroes” giving campaign, which is a relief effort to help people affected by famine and drought in the Horn of Africa. All together it makes for a strange series of concept cars, but at least they’re benefiting a good cause.

GALLERY: Kia Superman Optima Hybrid

GALLERY: Kia Superman Optima Hybrid Live Shots

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Discuss this story at: OptimaForums.com

Craig Cole
Craig Cole

Born and raised in metro Detroit, Craig was steeped in mechanics from childhood. He feels as much at home with a wrench or welding gun in his hand as he does behind the wheel or in front of a camera. Putting his Bachelor's Degree in Journalism to good use, he's always pumping out videos, reviews, and features for AutoGuide.com. When the workday is over, he can be found out driving his fully restored 1936 Ford V8 sedan. Craig has covered the automotive industry full time for more than 10 years and is a member of the Automotive Press Association (APA) and Midwest Automotive Media Association (MAMA).

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