Home / Auto News / News article: Top Ten Least Imaginative Car Names - AutoGuide.com News
 |  Mar 14 2013, 12:01 PM

Because Creativity is Overrated

What’s the most important step a manufacturer undertakes when creating a new car? Building a great chassis? Getting the interior ergonomics right? Providing the perfect drivetrain to complement the new product? Nope. All wrong. The really, really important factor for any new car is getting the name right.

All joking aside, a vehicle’s name is very important. Slap a clever name on a car and it can help boost sales. Conversely, choose a bad name for a vehicle, like Probe or Dictator, and it can hurt sales. Manufacturers spend a lot of time and money analyzing potential model names.

Well, that’s usually what happens, but sometimes, the creativity well runs dry. Every now and then a new vehicle receives a name that leaves us all wondering: “Really? That’s all they could think of?” Not to get confused with naming conventions that are just lazy, like Mazda’s numbered sequence or Mercedes-Benz’s lettered sequence. No, we are referring to model names that give the perception maybe the marketing team forgot to show up one day and the engineers were left in charge of naming the new ride. “We are pleased to announce the latest from Hyonbaru Motors, ‘The Car!” Don’t laugh, some the following models are even worse.

  • smartacus

    uh… you bathsalt suppository zombies left out SCION iQ
    and the “legendary”  Acura… Legend  yeeaaah now there’s a car name!

  • http://twitter.com/hajime1990 Hajime1990

    I remember there was a car called Renault 5 (Cinq) Five 

  • Michelle Williams

    Just Impressive news. Yes This information can help people and they will enjoy this news. 

  • Wolf

    If this is all you can write, you need to go into another line of work.  You start by dissing the engineers.  How elitist of you, the engineers are smarter than you, jerk.  Your choices of bad names for cars suck, too.  Turnpike Cruiser was a great name for an early long distance capable domestic sedan and had a lot of status in the late 1950′s so actually a great name.  Everyone recognized what VW was doing with their early utility vehicle with WWII staff car looks, and the Thing was popular and memorible.  BTW, you didn’t even mention Acura, which has degenerated into a sorry excuse for a car line with even worse names for the various poor vehicles Acura is producing.  I bought a new Acura Integra in 1987.  I liked the car but always questioned the naming convention for the car line and that model.  If was a good car until the timing belt failed at half its projected life and ruined the engine.

  • fox

    I agree with Wolf