General Motors is playing with a new approach to using rental cars as marketing tools by placing quick response (QR) codes incertain rental fleet vehicles.
The marketing ploy places QR codes – the square barcodes appearing on many advertisements in recent years – inside certain Chevroelt Malibu cars rented through Enterprise. Those codes take Enterprise customers to Chevrolet’s Web site where they can find pricing, specifications and dealer locations.
This is a fresh move for GM and one that allows it to target potential buyers in specific areas that might be friendlier to one model over another.
SEE ALSO: 2013 Chevrolet Malibu Review
Finding pockets of customers more willing to consider the Malibu might be Chevrolet’s best bet at selling the car after it met a critical reception last year. The 2013 Malibu Eco launched ahead of other drivetrains and was even named the most disliked car of 2012 by Forbes Magazine.
[Source: Automotive News]
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