2013 Sports Sedan Comparison: BMW 335 Vs Audi S4 Vs Mercedes C350 Vs Cadillac ATS Vs Volvo S60

Mike Schlee
by Mike Schlee

The compact luxury sedan market is an interesting place. When designing a new entry, manufacturers are constantly trying to find the perfect balance between sport and luxury. Although most cars end up skewed one way than the other, these vehicles typically offer a plethora of trims and options that allow potential customers to tailor their rides with as much sport or luxury as they want.

Given a choice, we’d select maximum sport. We’d rather evaluate a car’s ability to clip an apex than by how coddled our mothers-in-law feel in the passenger seat. What better way to do this than collect a group of the latest and greatest offerings and see which one is the best? Now, we aren’t talking about the ultimate in sport luxury sedans like a C63, M3 or IS-F as they can get quite pricey. Instead, we have grabbed a more affordable group of contenders playing around the $50,000 mark.

First we sent an invite out to Cadillac. The all-new ATS seriously impressed us since coming out last year; it was a car of the year finalist after all. Next, we brought along the BMW 3 Series. If we are going to be testing luxury sport sedans, how could we not bring the vehicle that has defined the class for decades? While on the topic of German sedans, we also had to include a Mercedes-Benz and an Audi. Finally, to complete our quintuplet of test vehicles, there’s an oddball, the Volvo S60. Now, before you cry foul that the S60 is not a sports sedan, take a look at what we grabbed; the 325 hp S60 T6 R-Design.

A FEW CONTENDERS ARE AWOL

There are a few notable vehicles missing from this comparison test. Lexus didn’t have an all new IS ready for us, nor did Infiniti the all-new Q50 or Lincoln the MKZ. Finally, the Acura TL was left out because, although a great car, it is too large for this class of vehicle (a foot longer than most of the competitors here).

With the cars collected, pencils sharpened and score sheets firmly attached to clipboards, it was time to put these cars through their paces and see which is best.

Wait, the only vehicle that is a pure-bred, rear-wheel drive car comes dead last? Blasphemy! Recount! Well, that just happened. Try as it may, the C-Class does not have many sporting bones in its body, until stepping up the awesome C63.

It starts under the hood. The 302 hp 3.5 L V6 engine is a good motor, but here it is up against some truly great engines. Same goes for the transmission. In isolation the 7-speed automatic is a decent unit that always provides smooth shifts. But push things, and the transmission becomes lazy. It takes a dramatic pause between upshifts and downshifts; as one tester put it, the Sistine Chapel may have been painted in less time than it takes the C 350 to change gears.

MORE LUXURY THAN SPORT

The soft theme continues with the chassis. The Mercedes has the softest ride and is best for luxurious cruising; not aggressive cornering. In a comparison all about ‘sport’ this is a poor trait to have. The chassis rivals the S60 for being the least balanced, but does trump the Volvo in comfort.

The C350 is cheapest vehicle of the group at just $46,665 and lacks some of the options found in competitors vehicles like paddle shifters or an adjustable suspension. The interior materials also feel the cheapest, but the C350 is the quietest of the bunch with exceptional NVH levels. The front seat also drew some flack as we did not find it all that comfortable.

See Also: 2012 Mercedes-Benz C 350 Review

We know this isn’t a sports car, but when stepping up to the more performance-orientated trims with higher powered engines, we were expecting a little more haste and response. When it comes to sport luxury, the C350 remains a good car within a field that features a few great ones.

Fast Facts:

  • ENGINE: 3.5 L V6, 302 hp and 273 lb-ft
  • TRANSMISSION: 7-speed automatic
  • FUEL ECONOMY: 20 mpg city and 29 mpg highway
  • PRICE: Base price – $41,400. As tested price – $46,665

LOVE IT

  • Smooth engine
  • Quiet interior
  • Sophisticated looks
  • Relatively low cost

LEAVE IT

  • Lazy transmission
  • Suspension not that sporty
  • Odd seating position
  • Cheap interior

Gallery: Mercedes-Benz C 350 Sport

Who saw this coming? A loud, sporty Volvo? Getting over the notion that Volvo produces a performance sedan in the first place is hard enough, but the fact it beat the Mercedes-Benz may blow some people’s minds. What’s more, after adjusting the scores for price, the S60 almost beat the Cadillac ATS. So, just what makes this car so special? Well, two things; its presence and that engine.

Unlike the prim and proper square Volvos from the past, the new S60 is as sleek as it is safe. Painted in rebel blue, the Volvo has the looks to back up its performance. Although we quite like this paint job, it may put off some potential customers. Thankfully, the T6 AWD R-Design is available in other colours for those a little more introverted.

SERIOUS LEVELS OF POWER

Under the hood resides a real monster. All R-Design S60s now receive the Polestar tune which means the 3.0L inline-6 produces 325 hp and 354 lb-ft of torque. That is the most torque in this group. There is noticeable initial turbo lag with this engine, but once it spools up the S60 pulls like a cheetah on redbull; it is the second fastest feeling vehicle in a straight line after the Audi. Like the ATS, the S60 makes do with a 6-speed automatic transmission that may be down a gear or two to the competition, but is still more responsive than the C350’s 7-speed automatic.

The S60 is let down though on the chassis front. At all times, the front-wheel drive bias of this vehicle is felt despite it being all-wheel drive. Step hard on the gas in a corner and the front wheels will spin before more power is sent to the rear ones, at which point, the S60 suddenly wants to hang the tail out. The non-adjustable suspension is the roughest ride by far and feels like a radio flyer wagon on a cobblestone road. The steering also feels the most artificial of the group.

See Also: 2013 Volvo S60 T6 R-Design Review – Video

The interior is finished with nice materials, but feels dated. The same can be said of the archaic telematics system, which looks like an early prototype of MyFord Touch that’s even harder to use thanks to strange control knobs, odd functionality and plenty of tiny, tiny buttons on the dash.

The S60 truly is a great effort from Volvo that may just be a generation away from becoming a serious challenger in this market segment.

Fast Facts:

  • ENGINE: 3.0 L turbocharged inline-6, 325 hp and 354 lb-ft
  • TRANSMISSION: 6-speed automatic
  • FUEL ECONOMY: 18 mpg city and 25 mpg highway
  • PRICE: Base price – $44,100. As tested price – $50,065

LOVE IT

  • Powerful engine
  • Good fit and finish
  • Comfortable seats

LEAVE IT

  • Poor chassis dynamics
  • Harsh ride
  • Dated interior

Gallery: Volvo S60 T6 R-Design Platinum

Cadillac set out to build a vehicle to rival the very best from around the world. Stop us if you heard this song and dance before. But, unlike some lukewarm attempts in the past, this time it appears Cadillac was serious. The all-new ATS doesn’t just match the Germans in chassis dynamics, it actually beats them. Plus, it has plenty of unique style.

The gorgeous ATS features Cadillac’s physics-defying magnetic ride control suspension and trails only the S4 for chassis feel. It takes a horribly maintained road, or complete lack of judgement to upset the Cadillac’s suspension. Being adjustable, the ATS’s ‘comfort mode’ may not be able to rival the C350 or 335i for smoothness, but the ‘sport mode’ out does them both handily.

GERMAN AUTOMAKERS BEWARE

The 3.6L V6 engine lacks the torque of the boosted engines in this group, but is far more responsive than the Mercedes or Volvo motors. In fact, the 321 hp engine rivals the BMW’s boosted motor for second best overall in terms of flexibility, sound and throttle response. With the V6, there is only a 6-speed automatic which, like the Volvo, is down a gear or two to all others. Downshifts and upshifts are a bit more delayed than they should be in a performance sedan and this transmission was voted the second least responsive after the Mercedes-Benz.

Other issues with the ATS include steering that feels too loose around town, a tiny trunk,

a cramped backseat and some interior finish issues. We’re not fans of the gray leather seats, nor the chrome wheels equipped on this car. Both can be changed by selecting different trim or color packages, but the one thing that cannot be omitted is CUE. CUE, which stands for Cadillac User Experience, controls all the infotainment and HVAC systems. It is easy enough to use, but conventional set ups, or multi-function dial setups, are still more intuitive. The piano black plastic that adorns CUE also drew a lot of criticism.

See Also: 2013 Cadillac ATS Review – Video

The ATS is an exceptional vehicle in need of a polish. The good news for Cadillac is that most of the issues we found with the ATS can easily be addressed in a mid-cycle refresh. BMW and Audi better keep a wary eye on the Cadillac ATS; it’s coming for you.

Fast Facts:

  • ENGINE: 3.6 L V6, 321 hp and 274 lb-ft
  • TRANSMISSION: 6-speed automatic
  • FUEL ECONOMY: 18 mpg city and 26 mpg highway
  • PRICE: Base price – $47,795. As tested price – $51,585
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Gallery: Cadillac ATS 3.6 AWD Premium

A shoddy sportscaster calling game seven of the World Series might have a hard time spewing out more clichés than automotive websites do when the subject matter is the BMW 3 Series. ‘Class defining’, ‘industry standard’, ‘the car every other manufacturer strives to beat’, so on and so on. Yeah, we all get it; the BMW 3 Series has long been the car that best combines sports and luxury.

But BMW redesign the 3 Series last year and, much to horror of current owners, headed in a slightly different direction. The focus on driving dynamics was dialed back while more of an emphasis was put on passenger comfort and luxury. Did BMW ruin the secret formula that has worked for so long?

STILL A GREAT LUXURY SPORTS SEDAN

Well, judging from the 335i’s second place finish, we would have to say no. It may be a little less crisp than 3ers of the past, but it is still a great vehicle. Most notably is the engine. The 300 hp turbocharged inline-6 was voted second best in this group and offers tons of power, instant thrust and nearly no lag. The 8-speed automatic is a great transmission and is easily the best conventional automatic transmission here. It cracks off quick downshifts and is nearly flawless in operation. This is the closest thing to a dual-clutch transmission.

Like many of the other competitors here, the 335i xDrive Sport has an adjustable suspension. In comfort mode the BMW rivals the C350 for sereneness, but slap it over to sport mode and the 335i xDrive hunkers down, gets serious and becomes a playful automobile willing to hang the tail out slightly in the corners. Sadly, the amazing steering feel found in BMWs of yesteryear is gone as this Bimmer only offers class average feel.

See Also: 2012 BMW 328i Review – Video

The exterior of the new 3 Series is still a point of controversy as many find it a bit plain or awkward looking. The two-tone interior though gets out nod, however, for its fresh, inviting and modern look. The controls are easy to use and the front seat is comfortable. The back seat is even more so with plenty of extra space compared to past generations.

Improved comfort and refinement is a reoccurring theme of the new 3. Yes it has traded in a bit of driver engagement for this comfort, but the 3 Series remains a great car; good enough to finish second in our comparison.

Fast Facts:

  • ENGINE: 3.0 L turbocharged inline-6, 300 hp and 300 lb-ft
  • TRANSMISSION: 8-speed automatic
  • FUEL ECONOMY: 23 mpg city and 28 mpg highway
  • PRICE: Base price – $45,150. As tested price – $53,895

LOVE IT

  • Powerful engine
  • Good handling
  • Comfortable seats
  • Easy controls

LEAVE IT

  • Exterior style
  • Steering feel
  • Lost some of the old 3’s magic

Gallery: BMW 335i xDrive Sport

The S4 ran away with this comparison test. As great as the other cars are, the Audi is even better. So good in fact, it was even able to overcome a ridiculously high price tag: $13,000 more than the cheapest-in-test Mercedes-Benz and $6,000 more than the second priciest vehicle, the 335i.

The S4 truly does put the sport in sports sedan; everything about this car screams performance.

The 3.0L supercharged V6 is downright amazing. It blows the rest away in terms of power, response and flexibility. The 7-speed dual clutch automatic transmission scored highest. No other transmission can match it in responsiveness, delivering quick upshifts when on throttle. But, like Harvey Dent, there is a second personality to this gearbox; switch to comfort mode and the 7-speed acts like a conventional automatic.

PRICEY BUT ABSOLUTELY SPECTACULAR

Like Garfunkel to Simon, the S4’s chassis is a perfect complement to the supercharged engine. Set the adjustable suspension to dynamic mode and the S4 becomes the most confidence inspiring, sportiest car of the comparison. Most of this can be attributed to the sport differential. It may be an expensive option, but it completely transforms this car. Toss the S4 into a corner and let the diff do the work. Too fast or too slow, the S4 transform a blown corner into a properly carved bend every time.

But just being a great vehicle dynamically won’t win this comparison test, look at where the Cadillac ATS finished. The S4 is the Lex Luger of luxury sport sedans; it’s the total package. The front seats are not only the sportiest of the bunch, but still comfortable, even rivalling BMW for best comfort. The steering wheel was voted best in test thanks to the nice thick rim, squared off bottom and perfectly molded hand placements at the 9 and 3 positions.

See Also: 2010 Audi S4 First Drive

The S4 is also quite the looker. Once again it received top marks in exterior style and Audi seems to have perfected the styling theme dating back to the Jefferson administration. It really puts the cherry on a sporty flavored sundae that is the Audi S4. Trust us when we say it is worth the extra money if you can afford it.

Fast Facts:

  • ENGINE: 3.0 L supercharged V6, 333 hp and 325 lb-ft
  • TRANSMISSION: 7-speed dual clutch automatic
  • FUEL ECONOMY: 18 mpg city and 28 mpg highway
  • PRICE: Base price – $55,250. As tested price – $59,770

LOVE IT

  • Powerful engine
  • Great handling
  • Gorgeous exterior
  • Practical

LEAVE IT

  • High price tag
  • Wish there was still the Avant

Gallery: Audi S4 3.0 TFSI Prestige

Mike Schlee
Mike Schlee

A 20+ year industry veteran, Mike rejoins the AutoGuide team as the Managing Editor. He started his career at a young age working at dealerships, car rentals, and used car advertisers. He then found his true passion, automotive writing. After contributing to multiple websites for several years, he spent the next six years working at the head office of an automotive OEM, before returning back to the field he loves. He is a member of the Automobile Journalists Association of Canada (AJAC), and Midwest Automotive Media Association (MAMA). He's the recipient of a feature writing of the year award and multiple video of the year awards.

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3 of 47 comments
  • Stephen Marcus Colmar Stephen Marcus Colmar on Sep 20, 2013

    I think the Audi should of been deleted since the car is more of a tweener between the premium sport sedan with a sport package and in-house tuner models like the AMG, M & V-series. The Audi is a beautiful car and for the price it should had won but at the same time due to its expensive price tag with its in-house tuner package, it was not a fair comparison test. The ATS should had won with the Beamer 2nd, Volvo 3rd and Mercedes last place. The comparison on price should of been between around the same from base to as-tested price, just too many price gaps from $46,000-$59,000 is a big difference.

  • Car nut Car nut on Nov 27, 2013

    They should have used an S4 not an A4.

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