Former Ferrari Exec Named Jaguar North American VP
Previously serving as vice president of marketing at Ferrari North America, Jeff Curry has been named the new Jaguar North America vice president.
Curry, 43, has more than 20 years experience in the automotive industry and was previously the e-mobility product manager for Audi of America. He will begin his new position at Jaguar Land Rover North America starting August 13, reporting to president Andy Goss.
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The British automaker has seen an increase of 25 percent in its sales this year in the U.S., much thanks to its new F-Type, and the addition of Curry is a major one. Curry originally began his automotive career working in public relations at Land Rover North America, and also enjoyed a stint as the vice president of automotive marketing for XM Satellite Radio.
“Jeff Curry is a major addition to our North American leadership team as the head of Jaguar at a time of tremendous opportunity for the brand,” Goss said. “Jeff brings with him extensive automotive and luxury marketing experience, critical expertise in leading-edge technologies and a personal passion for automobiles.”
[Source: Automotive News Europe]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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