When Jaguar unveiled its C-X17 Concept in Frankfurt, the company was showing more than a new platform.
It was the first showing of what will become a new product blitz aimed at directly competing with Audi, BMW and Mercedes-Benz. According to a new report from AutoCar, the brand is planning four new models based on the aluminum architecture. The first of those will be a new compact sedan meant to take on the 3 Series, C-Class and A4.
Brand director Adrian Hallmark said the new sedan – codenamed X760 – will be “the most advanced, most efficient, most refined car in that segment. Not almost as good as, but better than the best in the world.”
But that is only the first of a planned series of products that Jaguar hopes will launch its sales volumes far beyond the current level at approximately 60,000 units per year. Sales are increasing this year but still lag behind more popular products from sister brand Land Rover.
After the sedan, Jaguar is planning to launch a crossover smaller than the C-X17 Concept pictured above. There will also be a wagon and coupe built on the new platform. Jaguar Land Rover will also use the architecture to underpin the Evoque XL, a larger version its current best-selling model.
GALLERY: Jaguar C-X17 Concept
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