Toyota has once again been named the most valuable automotive brand in the world, besting prestigious luxury marques and more mainstream rivals.
The Japanese automaker once again secured a top 10 finish, placing 10th on the list of the world’s most valuable brands, as identified by Interbrand.
Far from being out-in-front, Toyota is followed closely in the rankings by Mercedes-Benz in 11th and BMW in 12th spots, each of which maintained their position from the year earlier as well.
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As for Toyota’s top rivals in sales volume, Volkswagen climbed five spots this year from 39th to 34th while General Motors placed in 89th – marking the first time the company has landed on the Interbrand list in its 14 years of existence.
The top spots on the list are reserved for tech giants Apple (1st) and Google (2nd), followed by Coca-Cola, IBM and Microsoft.
Other automakers to make the list include Honda, rising one spot to 20th, as well as Ford, which jumped three positions to 42nd, followed closely by Hyundai, up 10 positions to 43. Further down the list is Audi in 51st place, Porsche in 64th, Nissan in 65th, Kia in 83rd and finally Ferrari in 98th.
With a brand valued at over 35 billion, the Interbrand survey includes factors such as advertising exposure, customer awareness, relevance and, of course, financial performance.