Luxury SUV Buyers Want Hybrids, Truck Shoppers Do Not: Survey
A recent study has revealed that truck shoppers are the least likely to join the hybrid and electric vehicle movement.
But who is most interested in hybrids and electric vehicles? According to the latest study by Phoenix Marketing International, luxury SUVs shoppers and non-luxury car buyers are most likely to consider an alternative fuel vehicle (AFV) such as an EV, hybrid, hydrogen fuel-cell powered car or a natural gas-powered vehicle. Half of all automotive shoppers are neutral to AFVs, meaning that they aren’t strongly for or against them when shopping for a new car.
SEE ALSO: Tesla to Target Ford F-150
Luxury SUV consumers are the most likely to consider an AFV, with 35.8 percent of shoppers responding very or extremely likely to purchasing one. As for non-luxury car consumers, 35.7 percent of them responded the same, which isn’t a huge surprise considering the amount of hybrids and electrics available on the market to those buyers.
Truck buyers on the other hand, were the most averse to AFVs with 19.8 percent responding very or extremely unlikely to purchase one. They are also the least inclined to consider one with only 25.7 percent responding that they even look at an AFV while the shopping process.
Discuss this story at our alternative fuel forum.
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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