Holden Name to Remain After Plants Close

Holden Name to Remain After Plants Close

General Motors will keep its Australian marque alive after production stops in 2017.

Last week, General Motors announced that it would shutter production in the country after 2017, transforming one of the country’s historic brands from a domestic producer into another import-exclusive company.

When production ends, it will mark the death of Holden’s current Commodore. The nameplate will live on, but will likely be built in China for export to that market. Holden currently markets other imports to Australian drivers including the South Korean Spark sold as a Chevrolet in North America.

The news also puts a limited lifespan on the recently-introduced Chevrolet SS sedan. As a re-badged version the VF Commodore, it will also likely disappear by GM’s 2017 exit from Australian manufacturing. A GM spokesperson declined to comment on whether or not the company plans to discontinue the SS, but it’s hard to imagine another outcome because the sedans aren’t built anywhere else.

GALLERY: 2014 Holden Commodore Ute SV6


[Source: Automotive News]

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