BMW I Brand Advertising Campaign Launched
BMW has launched its North American advertising campaign for its i sub-brand.
A trio of commercials debuted during the 2014 Sochi Winter Olympics opening ceremony, but the German automaker is sharing more digital shorts online, all of which focus on the BMW i3 and i8.
“It is a rare and exciting opportunity to launch a new brand and for BMW i, one that requires a world-stage,” said BMW of North America vice president of marketing Trudy Hardy. “We look forward to making a bold statement about the future of sustainable mobility.”
SEE ALSO: 2014 BMW i3 Review
BMW is the official mobility partner of the United States Olympic Committee (USOC) and the advertising campaign for the Winter Olympics will be the brand’s largest media investment of the year. In addition to the massive advertising campaign, BMW brought its popular “Drive for Team USA” fundraising campaign back, which donates $10 to Team USA for every consumer who test drives any BMW model in the U.S. The promotion will be active through February 28.
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GALLERY: 2014 BMW i3
GALLERY: 2014 BMW i8
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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