Chrysler is shutting down one of its plants for almost two months due to sluggish sales of its flagship sports car.
The SRT Viper’s sluggish sales have continued and as a result, 71 hourly workers at Chrysler’s Conner Avenue Assembly plant in Detroit will be laid off. The plant will be shut down beginning the week of April 14 with production resuming the week of June 23, the American automaker confirmed.
A mere 91 Vipers have been sold through the first two months of 2014 and inventory supplies are at 756 vehicles unsold as of March 1. The 756 vehicles marks a 412-day supply, more than enough reason for Chrysler to shut down production of its sports car. Chrysler is not sweating the details however, stating that the SRT Viper has and always will be “a a hand-crafted American exotic car that is designed for a specific consumer that values performance, style and exclusivity.” As a result, the company’s ability to increase and decrease production at the plant helps keep the vehicles exclusive.
The SRT Viper has typically done poorly during the cold weather seasons and test drive teams will start their marketing push in the South over the winter and will expand north as warmer weather returns.
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[Source: Automotive News]
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